# Citrusy Boreal Gins AMASS Dry Gin Combines Bright Citrus and Earthy Flavor Notes By Riley von Niessen | Published 2021-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amass-dry-gin References: [amass](https://amass.com/products/dry-gin-los-angeles) [AMASS Dry](https://www.trendhunter.com/trends/afterdream) Gin is a flavorful spirit that features a blend of [29 botanicals](https://www.trendhunter.com/trends/nolets-silver-gin), giving it a full and rich profile that allows it to take any cocktail to the next level. The tasting notes combine earthy flavors of mushrooms and long peppers with refreshing citrus flavors. The citrus flavor is enhanced by the spice of cardamom, while California bay leaf brings a "herbaceous quality on the middle of the palate." A few other key ingredients include [fresh grapefruit and lemon peels](https://www.trendhunter.com/trends/beefeater-grapefruit), juniper, lime leaf, ginger, and licorice. With its unique flavor profile, the spirit might even convert a non gin drinker into one. Like other spirits from AMASS, its Dry Gin is completely vegan, free of gluten, non-GMO, and also contains no added sugar, sweeteners, colors, or flavors. Image Credit: AMASS ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Earth-to-citrus Flavor Profiles:** Opportunities for the development of a unique and flavorful blend of earthy and citrus notes that can be applied to various drinks and culinary products. - **Plant-based Mixology Culture:** The rise of plant-based spirits that cater to consumers with dietary restrictions such as vegans, people with gluten sensitivities, and those who seek all-natural drink options. - **Clean Label Movement in the Spirits Industry:** The call for transparency in ingredients and product information that leads to the creation of spirits that are free from added artificial components. ### Where This Applies - **Craft Spirit Distillation:** Craft distilleries can create a unique gin flavor profile with a blend of botanicals and herbs, and can tap into the plant-based and clean label markets. - **Culinary and Hospitality:** The blend of earthy and citrus flavors in products like AMASS Dry Gin can inspire chefs and mixologists to develop unique culinary dishes and craft cocktails. - **Lifestyle Beverages:** Lifestyle beverage companies can develop spirits that cater to consumers with dietary restrictions, while still providing a flavorful drinking experience. ## Related on Trend Hunter - [Umami Gin Expressions](https://www.trendhunter.com/trends/california-dreamgin.md) - [Savory Asparagus Gins](https://www.trendhunter.com/trends/asparagin.md) - [Garden-Sourced Botanical Gins](https://www.trendhunter.com/trends/revivalist-garden-gin.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Parmesan Cheese-Infused Gins](https://www.trendhunter.com/trends/umami-gin.md) - [Nordic Sea-Inspired Gins](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Aesthetically Pleasing Botanical Gins](https://www.trendhunter.com/trends/oola-distillery.md) - [Smoked Rosemary Gins](https://www.trendhunter.com/trends/smoked-rosemary.md)