# VR Continent Tours Liqueur Brand Amarula Created an Experience to Show Off a Taste of Africa By Laura McQuarrie | Published 2016-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amarula References: [lbbonline](https://lbbonline.com/news/take-a-vr-tour-of-africa-in-fcbs-new-campaign-for-amarula-liqueur/) & [youtube](https://www.youtube.com/watch?v=-lkodPfvKFk) To tell the story of how its [liqueur is made](https://www.trendhunter.com/trends/casa-redondo) in South Africa, Amarula created a [360-degree virtual reality film](https://www.trendhunter.com/trends/immersion-vr) in order to fully immerse consumers in all the sights of the region. The 'Made from Africa' virtual reality experience takes the form of a three-minute film that explores the continent's people, cities, culture, landscapes and breathtaking wildlife. In the film, viewers are able to see how wild marula trees grow, the maturation process and finally, how the products end up in the bottles that they are familiar with. This [immersive VR film](https://www.trendhunter.com/trends/hays-travel) supports the launch of the all-new Jabulaini bottle design and Dr Paula Kahumbu, conservationist and Wildlife Direct CEO, being named a global ambassador for the Amarula Trust. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Reality Marketing:** Amarula's use of virtual reality creates an immersive marketing opportunity for companies to showcase their products and culture. - **360-degree Experience:** 360-degree virtual reality provides an engaging and realistic way to showcase products, services, or experiences. - **Storytelling Through Virtual Reality:** Virtual reality film can be used as a storytelling tool to convey information in a vivid and memorable way. ### Who This Affects Most - **Liqueur Industry:** Virtual reality can be used by the alcohol industry to showcase their brand and production process to consumers. - **Tourism Industry:** Virtual reality can offer tourists a realistic preview of popular travel destinations and attractions. - **Conservation Industry:** Virtual reality can be used by conservation groups to showcase their efforts and educate people on the importance of wildlife conservation. ## Related on Trend Hunter - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md)