# Forgotten Fashion Tributes 'Imbue' by Amarpaul Kalirai was an Overlooked Homage to McQueen By Zoe Badley | Published 2010-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amarpaul-kalirai References: [theones2watch](http://www.theones2watch.com/newwave/2409) & [amarpaulkalirai](http://www.amarpaulkalirai.com/) When I first came across this editorial, I recognized the iconic [Alexander McQueen fashions](https://www.trendhunter.com/trends/mcqueen-holiday-2024), but it was the tone of the shoot that really stood out. The 'Imbue' spread by photographer Amarpaul Kalirai really captures the essence of the late designer. According to The Ones2Watch, the story behind this shoot is that after the death of McQueen, not only was this spread shelved, but forgotten. It goes without saying, however, that every [fashion piece](https://www.trendhunter.com/trends/auteur-studios-fall-2025) featured in this tribute is superb. Thank goodness the Amarpaul Kalirai's 'Imbue' spread was finally published. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Forgotten Fashion Tributes:** Brands can explore past tributes and editorials to draw inspiration for new collections or campaigns. - **Homages to Designers:** Creating artistic photo spreads and campaigns that pay homage to influential designers can increase brand awareness and build emotional connections with consumers. - **Reviving Old Work:** Publishing forgotten fashion editorials and projects can bring new life to old work and provide a platform to showcase the talents of photographers, stylists, and designers. ### Industries Being Reshaped - **Fashion:** Brands and designers can draw inspiration from past tributes and forgotten editorials to inform their new collections and campaigns, and to pay homage to influential designers and industry icons. - **Photography:** Photographers can take advantage of the nostalgia trend by revisiting old, forgotten editorials and projects, and using them as inspiration for new work with a fresh perspective. - **Magazines:** Publishers can explore their archives of forgotten editorials and photo shoots for new content ideas and features, and provide a platform to showcase the talents of their photographers, stylists, and designers. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md)