# Bitter Non-Alcoholic Aperitifs Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves By Laura McQuarrie | Published 2024-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amaro References: [instagram](https://www.instagram.com/p/C6uHOuZPOpV/) & [yescocktailco](https://yescocktailco.com/product/amaro-non-alcoholic-amaro-aperitif/)  The demand for aperitifs and zero-proof options has converged in a new product from [Yes Cocktail Co.](https://www.trendhunter.com/trends/cocktail-cubes), Amarø, offering a sophisticated, alcohol-free alternative for those seeking the ritual and flavor of traditional pre-dinner drinks without the buzz. This [zero-proof aperitif](https://www.trendhunter.com/trends/lillet-blanc-0) is made with premium herbs, spices and botanicals in a similar style to a red Italian aperitif that's popular for its bright, bitter flavors and bold color. To serve, Yes Cocktail Co. recommends trying Amarø with soda water to create a quick and simple spritz, or champagne for a low-ABV spritz. Yes Cocktail Co. also offers other inspiring recipes for alcoholic and [non-alcoholic serves](https://www.trendhunter.com/trends/le-spritz-blood-orange) on its site. Alcohol-free aperitifs are revolutionizing social drinking occasions and dinners by offering a delightful and inclusive alternative that caters to diverse preferences and lifestyles. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 72% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-proof Aperitifs:** Presenting a sophisticated alternative to traditional pre-dinner drinks, zero-proof aperitifs are gaining popularity for their flavorful and inclusive options. - **Botanical Beverage Innovations:** Products made with premium herbs, spices, and botanicals introduce a new level of craftsmanship and taste to the non-alcoholic beverage market. - **Inclusive Social Drinking:** Offering alcohol-free alternatives, such as Yes Cocktail Co.'s Amarø, transforms social occasions by accommodating diverse drinking preferences without sacrificing ritual or experience. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The growing demand for sophisticated zero-proof drinks creates an expanding market for innovative non-alcoholic beverages. - **Herbal Products:** Using premium herbs and botanicals in beverage creation showcases the potential for enhanced flavors and health benefits in the herbal products industry. - **Hospitality:** The hospitality sector can expand its offerings with creative and inclusive alcohol-free beverage options, adapting to changing consumer preferences. ## Related on Trend Hunter - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Herbaceous Alcohol-Free Digestifs](https://www.trendhunter.com/trends/dr-zero-zero-amarno.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Alcohol-Free Bitter Aperitivos](https://www.trendhunter.com/trends/nonalcoholic-bitter-aperitivo.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md)