# Amaranth Oil Serums Wellamar's Glow Serum Shares Numerous Benefits from a Nutritious Grain By Laura McQuarrie | Published 2023-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amaranth-oil-serum References: [instagram](https://www.instagram.com/p/CuPWQlVtZqd/) & [wellamar](https://wellamar.com/products/glow-amaranth-oil-serum?selling_plan=689608425786&variant=45149906207034) [Wellamar's](https://www.trendhunter.com/trends/amaranth-oil-gummies) Glow 100% Amaranth Oil Serum is a premium cosmetic oil for the hair, skin and joints and it makes the many benefits of an ancient grain accessible for daily use. This nourishing oil is intensely hydrating and anti-inflammatory, which makes it useful for reducing the appearance of fine lines, wrinkles and other visible signs of aging. This versatile [oil serum](https://www.trendhunter.com/trends/rx-multi-vitamin-glow) boasts nature's richest source of squalene, an ingredient that's abundant in essential fatty acids, vitamins and antioxidants. Beyond the texture-improving, moisturizing and radiance-boosting properties it offers for skin, amaranth oil helps to [strengthen and condition the hair](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum), as well as soothe discomfort in the joints. For an inside-out approach to health and beauty, Wellamar also offers drops and gummies made with amaranth oil. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 37% | Freshness: 17% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Premium Cosmetic Oil:** The rise of premium cosmetic oils like Wellamar's Glow Amaranth Oil Serum presents opportunities for high-end beauty brands to leverage the nourishing and anti-aging benefits of natural ingredients. - **Versatile Oil Serum:** The popularity of multi-purpose oil serums, such as Wellamar's Glow Amaranth Oil Serum, opens up possibilities for skincare and haircare brands to offer products that address multiple concerns in a single formula. - **Inside-out Health and Beauty:** The growing market for inside-out beauty products, including supplements and ingestibles like Wellamar's drops and gummies, creates space for innovative wellness companies to provide holistic solutions for consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can explore the potential of incorporating premium cosmetic oils, such as Wellamar's Amaranth Oil Serum, into their product offerings. - **Skincare:** Skincare brands can develop versatile oil serums with multiple benefits, inspired by products like Wellamar's Amaranth Oil Serum, to cater to consumers looking for efficient and convenient skincare solutions. - **Wellness:** The wellness industry can tap into the demand for inside-out health and beauty products, like Wellamar's drops and gummies, to provide comprehensive solutions that prioritize holistic well-being. ## Related on Trend Hunter - [Amaranth Oil Gummies](https://www.trendhunter.com/trends/amaranth-oil-gummies.md) - [Avocado Oil Hair Serums](https://www.trendhunter.com/trends/avocado-oil-hair-serum.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Gold Saffron Serums](https://www.trendhunter.com/trends/gold-saffron-serum.md) - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md)