# Amaranth Oil Gummies Wellamar's Hero Ingredient is a Multi-Benefit Ancient Grain By Laura McQuarrie | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amaranth-oil-gummies References: [prnewswire](https://www.prnewswire.com/news-releases/new-wellness-brand-wellamar-brings-the-power-of-amaranth-oil-to-your-daily-routine-301913303.html) & [wellamar](https://wellamar.com/products/amaranth-vitamin-d-zinc-gummies?variant=45144805736762&selling_plan=689607737658)  Wellamar is a new health and wellness brand that spotlights the power and potency of amaranth oil with products that can be applied topically or taken internally like 100% amaranth oil gummies. "After meeting with a 75-year-old doctor who attributed his well-being to Amaranth, I set on my own journey with amaranth oil," said founder Mark Sibilia, "I noticed a newfound vitality within me—incorporating amaranth oil seemed to unlock a latent energy in me, reducing inflammation caused by old injuries, rejuvenating my body, spirit and resilience." While those who want to experience the benefits of 100% amaranth oil on its own will gravitate toward the brand's Pure gummies, other options include Bloom with a boost from collagen, and Revive with Vitamin D and zinc. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 53% | Freshness: 17% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Powerful Amaranth Oil:** Amaranth oil is being spotlighted as a powerful and potent ingredient for health and wellness products like gummies. - **Internal and Topical Amaranth Oil Products:** Wellamar offers both topical and ingestible products featuring amaranth oil to cater to different consumer preferences. - **Variety of Amaranth Oil Gummies:** Wellamar provides a range of gummy options that not only contain amaranth oil but also include additional ingredients like collagen, Vitamin D, and zinc. ### Who This Affects Most - **Health and Wellness:** Amaranth oil gummies represent a disruptive innovation opportunity in the health and wellness industry, offering a unique and powerful ingredient for overall well-being. - **Natural/alternative Medicine:** The use of amaranth oil as a core ingredient in gummy products presents a disruptive innovation opportunity in the natural and alternative medicine industry, providing a new way to experience the benefits of this ancient grain. - **Supplement Market:** Wellamar's range of amaranth oil gummies taps into the supplement market, offering a novel and convenient option for consumers seeking dietary and nutritional support. ## Related on Trend Hunter - [Ancient Grain Street Snacks](https://www.trendhunter.com/trends/churritos.md) - [Functional Wellness Gummies](https://www.trendhunter.com/trends/gummy-collection.md) - [Herb-Powered Dietary Supplements](https://www.trendhunter.com/trends/herbal-gummies.md) - [Winter Wellness Supplement Products](https://www.trendhunter.com/trends/alurx-gummy-supplements.md) - [Gut-Friendly Ancient Grain Biscuits](https://www.trendhunter.com/trends/amaranth-biscuits.md) - [Plant-Based Wellness Products](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil.md) - [Beetroot-Based Gummies](https://www.trendhunter.com/trends/beets-cardio-gummies.md) - [Nutrient-Rich Barley Gummies](https://www.trendhunter.com/trends/barley-gummies.md) - [Asian Superfood Gummies](https://www.trendhunter.com/trends/reprise-health.md)