# Organic Amaranth Grains GoGo Quinoa Packages an Ancient Grain Chock Full of Healthy Benefits By Meghan Young | Published 2014-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/amaranth-grain References: [gogoquinoa](http://www.gogoquinoa.com/products/grains/amaranth-grain/) Those who are unfamiliar with the ancient Amaranth Grain will want to note it boasts "one of the highest levels of protein of any grain and contains all eight essential amino acids," writes the brand GoGo Quinoa. As people become more aware of proper nutrition and the different sources they can obtain such key nutrients from, such items as Amaranth Grain are highly desired. Also a good source of iron, fiber and calcium, the GoGo Quinoa Amaranth Grain is [gluten-free, organic and vegan](https://www.trendhunter.com/trends/gluten-free-oat-flour). This ensures that a wide range of individuals can enjoy its benefits while offering a nice alternative to other grains such as rice and quinoa. It is meant to be cooked like both. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-rich Grains:** The trend of seeking out protein-rich grains like Amaranth offers opportunities for developing new products and marketing strategies. - **Healthy Alternative Foods:** The increasing demand for gluten-free, organic, and vegan options like GoGo Quinoa's Amaranth Grain creates opportunities for innovation in the healthy food industry. - **Nutrient-dense Ingredients:** The growing awareness of proper nutrition and the desire for key nutrients in one's diet drives the need for more nutrient-dense ingredients like Amaranth Grain. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can embrace the trend of Amaranth Grain by incorporating it into new products and marketing campaigns. - **Health and Wellness:** Amaranth Grain's health benefits make it an ideal ingredient for the health and wellness industry to explore in the development of supplements, meal replacements, and functional foods. - **Plant-based Market:** The rise of plant-based diets creates a disruptive opportunity for the plant-based market to utilize Amaranth Grain as a versatile and nutritious alternative to traditional grains. ## Related on Trend Hunter - [Amaranth Oil Gummies](https://www.trendhunter.com/trends/amaranth-oil-gummies.md) - [Gut-Friendly Ancient Grain Biscuits](https://www.trendhunter.com/trends/amaranth-biscuits.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Nutritional Ancient Grain Brands](https://www.trendhunter.com/trends/brand-wheat.md) - [Ancient Grain Grits](https://www.trendhunter.com/trends/gruff-ancient-grain-grits.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Ancient Grain Baby Cereals](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal.md) - [Unconventional Ancient Grain Pastas](https://www.trendhunter.com/trends/ancient-grain-pastas.md) - [Grain-Free Chickpea Oatmeals](https://www.trendhunter.com/trends/grain-free-chickpea-oatmeal.md)