# Fierce Empowering Photography The Amanda Moreno for Chanel Series Lets out a Scream By Leslie Chen | Published 2014-01-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/amanda-moreno-for-chanel References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/01/amanda-moreno-by-chesco-lopez-editorial.html) & [chescolopez](http://chescolopez.com/) This photo series featuring Amanda Moreno for [Chanel](https://www.trendhunter.com/trends/rouge-noir) is a fierce display of fashion and empowerment. Decked out in all-black ensembles, Moreno is a force to be reckoned with as she shows off her mile long legs, lets out a rebellious puff of smoke and even reveals a black spine-like tattoo design on her back. Teaming up with photographer Chesco Lopez for the photographs, the model is clearly having fun with her character; she even lets out an almost audible scream in one of the snaps. She keeps her hair swept up and her lips a simple bold red to let the clothes be the center of attention. Check out the full Amanda Moreno for Chanel series of photographs above. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Empowering Fashion Photography:** Opportunities for disruptive innovation include the development of new technologies that improve the efficiency of producing such photography and the use of alternative models for creative expression. - **Rebellious Fashion Ensembles:** Disruptive innovation opportunities could include partnering with sustainable fashion brands using recycled materials to create bold and unique clothing designs for promotion. - **Fierce Personal Expression:** Innovative concepts could focus on personalized photo sessions that capture the unique personalities and interests of individuals. ### Where This Applies - **Fashion and Apparel:** Brands can incorporate fierce and empowering fashion designs that make bold statements about individuality into their collections to cater to consumers who value self-expression. - **Photography:** Photography studios can incorporate innovative technologies that improve their efficiency and creativity in capturing empowering fashion photos. - **Marketing and Advertising:** Brands can use empowering fashion photography to target trendsetters and forward-thinking individuals who value self-expression in their marketing campaigns. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)