# TV Series-Themed Runners Game of Thrones and adidas Launch Iron Throne-Themed AM4 Sneakers By Amy Duong | Published 2019-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/am4-sneakers References: [hypebeast](https://hypebeast.com/2019/5/adidas-game-of-thrones-speedfactory-am4got-official-photos-release) & [adidas](https://www.adidas.com/us/am4-got-game-of-thrones/FV8251.html) Game of Thrones works in [collaboration with adidas](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost)' SPEEDFACTORY on a pair of AM4 Sneakers themed around the 'Iron Throne' which is an often referenced trope in the [television show](https://www.trendhunter.com/trends/stranger-things-x-aldo). The entire series is centered around achieving the royal seat. The sneakers' silhouette boasts a [dark theme](https://www.trendhunter.com/trends/arctic-night), replicating the look of the throne itself. They are also accented with graphics throughout as the transitions from fire to ice are hinted at. The model showcases the Iron Throne digitally printed across the uppers and accompanied by black tape support around the heels before details with the motto reading "For the Throne." The color palette also refers to the show's white walkers with the icy blue color. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **TV Series-themed Fashion:** There is an opportunity for fashion companies to collaborate with popular TV series to create unique fashion items. - **Geek-themed Sneakers:** There is a growing market for sneakers that appeal to pop culture enthusiasts. - **TV Show Merchandise:** TV shows are a valuable source of merchandise that can capitalize on fan loyalty and enthusiasm. ### Where This Applies - **Fashion Industry:** The fashion industry can collaborate with popular TV shows to create unique and highly sought-after pieces. - **Sporting Goods Industry:** Sporting goods companies can tap into the growing market for geeks and pop culture enthusiasts by creating products with a pop culture flair. - **Entertainment Industry:** TV shows can create valuable merchandise lines to increase brand awareness and capitalize on fan enthusiasm. ## Related on Trend Hunter - [Fantasy Footwear Collaborations](https://www.trendhunter.com/trends/merrell-2.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Streamed Show-Inspired Footwear](https://www.trendhunter.com/trends/summerhouse-og.md) - [Speed-Optimizing Running Shoes](https://www.trendhunter.com/trends/adios-pro-4.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md)