# Fast Latino Breakfast Foods Taco Bell Gives a Limited Launch to its A.M. Crunchwrap By Michael Hines | Published 2012-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/am-crunchwrap References: [thatsnerdalicious](http://www.thatsnerdalicious.com/fast-food/taco-bell-debuts-new-a-m-crunchwrap-breakfast-time/) & [nrn](http://nrn.com/article/taco-bell-introduces-crunchwrap-breakfast) [Taco Bell](https://www.trendhunter.com/trends/taco-bell-1) has turned its sights on breakfast with the launch of the A.M. Crunchwrap. The A.M. Crunchwrap is a breakfast-themed Crunchwrap Supreme that swaps out the beef and sour cream of the original for bacon and eggs. The A.M. Crunchwrap has been given a limited launch in 800 of Taco Bell's 5,600 locations. The A.M. Crunchwrap is part of Taco Bell's new breakfast menu called [First Meal](https://www.trendhunter.com/trends/hot-ones-munchie-meal). The Crunchwrap has scrambled eggs, cheese and a choice of either bacon or sausage. All of that sits on top of a [hash brown](https://www.trendhunter.com/trends/new-breakfast-wraps) and is wrapped in a flour tortilla. The new Crunchwrap retains the portability and price of the old one, so it may very well be Taco Bell's next hit. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fast Breakfast Foods:** There is an opportunity to create more inventive and fast breakfast menu items to compete with Taco Bell's A.M. Crunchwrap. - **Limited Launches:** Other industries can experiment with limited-edition product releases as a way to create buzz and gauge consumer reception, like Taco Bell did with the A.M. Crunchwrap. - **Breakfast-for-dinner:** With the success of fast food breakfast launches, there may be an opportunity to market breakfast menu items as dinner options. ### Where This Applies - **Fast Food:** Fast food restaurants should consider introducing innovative breakfast items to compete with Taco Bell's new A.M. Crunchwrap menu. - **Food and Beverage:** There may be an opportunity for food and beverage companies to offer quick and easy breakfast options for consumers on the go, similar to Taco Bell's First Meal menu. - **Marketing:** Marketing departments may want to consider experimenting with limited edition products and early product releases as a way to create buzz and gauge consumer reception. ## Related on Trend Hunter - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Tex-Mex QSR Breakfast Tacos](https://www.trendhunter.com/trends/toasted-breakfast-tacos.md) - [Breakfast-Themed QSR Box Meals](https://www.trendhunter.com/trends/bell-breakfast-box.md) - [Collaborative QSR Breakfast Menus](https://www.trendhunter.com/trends/taco-bell-x-yeastie-boys-breakfast-menu.md) - [Bold QSR Breakfast Additions](https://www.trendhunter.com/trends/bolder-breakfast-menu.md) - [Chef-Crafted Mexican Wraps](https://www.trendhunter.com/trends/tbx-culinary-collaboration.md) - [Vegan-Friendly QSR Wraps](https://www.trendhunter.com/trends/vegan-crunchwrap.md) - [Breakfast-style Tater Tots](https://www.trendhunter.com/trends/new-breakfast-tots.md)