# Disease-Created Artwork Ads The Alzheimer's Association Campaign Depicts Fragmented Portraits By Meghan Young | Published 2014-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alzheimers-association References: [adeevee](http://www.adeevee.com/2014/04/alzheimers-association-daughter-husband-grandson-print/) & [grupogallegos](http://www.grupogallegos.com) The latest Alzheimer's Association ad campaign likes the victims of such a heartless disease to artists. Subjective by nature, those suffering from Alzheimer's essentially turn their entire world into one big art piece that needs to be analyzed every minute of every day. In particular, the Alzheimer's Association ad campaign focuses on fragmented portraits of a daughter, husband and grandson. Conceived and executed by Grupo Gallegos, an ad agency based in the United States, the Alzheimer's Association ad campaign was art directed by Pablo Bufagni, Curro Chozas and Saúl Escobar. The powerful images were shot by photographer Maggie Zulovic and illustrated by artist Reinobuenosaires. Heartbreakingly distorted, it gives people a glimpse into the mind of one who suffers from Alzheimer's. Nothing is ever the same again after such an onslaught on the mind. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Disease-inspired Artwork:** There is a trend towards using art to raise awareness for diseases in a unique and emotionally impactful way. - **Subjective Advertising:** Brands are experimenting with more emotional and personal ad campaigns that create a deeper connection with their audience. - **Photography and Illustration Combo Ads:** Combining photography with illustration is a growing trend in advertising to create unique and visually stunning ads. ### Where This Applies - **Healthcare:** Healthcare companies can leverage the power of subjective art to create awareness about different diseases and conditions. - **Advertising and Marketing:** Marketing agencies can experiment with combining different artistic mediums to create visually stunning and emotionally impactful ads. - **Art and Design:** Artists and designers can use their creative skills to help raise awareness for important causes and collaborate with brands and organizations. ## Related on Trend Hunter - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [2SLGBTQI Demetia Awareness Campaigns](https://www.trendhunter.com/trends/help-us-remain.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [AI-Generated Cancer Exhibitions](https://www.trendhunter.com/trends/gallery-of-hope.md)