# Vanishing Visualtisements This Alzheimer's Disease Ad Targets the Belgian Population By Kamal Musharbash | Published 2010-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alzheimer-s-disease References: [frederiksamuel](http://www.frederiksamuel.com/blog/2010/11/belgian-league-of-alhzeimer.html) & [alz](http://www.alz.co.uk/help/associations.html#belgium) Belgian advertising agency '[Publicis](https://www.trendhunter.com/trends/ad-that-saves-energy)' released an advertising campaign hoping to promote the effects of Alzheimer's disease in a creative and powerful picture. The caption reads, "Today, 85,000 Belgians won't remember what they read in their newspaper. Let's support them." Many are affected by Alzheimer's disease, and by ensuring that the public understands its early symptoms, potential help could be provided. The visually enticing and simple ad features vanishing words to showcase how information can be easily forgotten, sending a powerful message. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alzheimer's Awareness:** Disruptive innovation opportunity: Develop new technologies or platforms to raise awareness and promote understanding of Alzheimer's disease. - **Visual-based Advertising:** Disruptive innovation opportunity: Explore creative ways to use visual elements in advertising campaigns to capture attention and communicate powerful messages. - **Emotional Marketing:** Disruptive innovation opportunity: Utilize emotional storytelling and impactful visuals to create marketing campaigns that resonate with audiences and drive action. ### Industries Being Reshaped - **Healthcare:** Disruptive innovation opportunity: Develop innovative treatments, interventions, or technologies to improve the lives of individuals affected by Alzheimer's disease. - **Advertising:** Disruptive innovation opportunity: Embrace new forms of visual-based advertising that captivate audiences and deliver powerful messages. - **Media and Publishing:** Disruptive innovation opportunity: Create engaging and informative content aimed at raising awareness of Alzheimer's disease and supporting affected individuals. ## Related on Trend Hunter - [Memory Loss Ink-Fading Books](https://www.trendhunter.com/trends/4442-book.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Memory-Stimulating Chocolate Boxes](https://www.trendhunter.com/trends/memory-bar-boxes.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [2SLGBTQI Demetia Awareness Campaigns](https://www.trendhunter.com/trends/help-us-remain.md) - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md)