# Superimposed Forgetfulness Campaigns Alzheimer Nederland Used Facebook to Simulate Alzheimer's By Laura McQuarrie | Published 2014-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alzheimer-nederland References: [psfk](http://www.psfk.com/2014/01/facebook-alzheimers-video.html) & [hetalzheimerevent.nl](http://hetalzheimerevent.nl/) Alzheimer Nederland set up a [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) stunt for the Alzheimer’s Event, which communicated what the [experience of having the disease](https://www.trendhunter.com/trends/boots-dementia-action-week) is like. The stunt involved Photoshopping an image of a Facebook user into a photo and tagging them. Understandably, it would be quite perplexing to see a photo of yourself at an event you did not go to. In the descriptions of these photos, Alzheimer Nederland included a caption that read: "Confusing right? You’re now experiencing what it’s like to have Alzheimer’s disease." The campaign is simple, but an effective way to get people to put themselves in the shoes of someone else. Alzheimer Nederland tagged celebrities and other people of influence and also let people submit photos of their friends to be Photoshopped for the campaign, which is a clever way to get its message to spread quickly. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 38% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Experiences:** Using technology like virtual reality to simulate the experience of living with Alzheimer's disease. - **Empathy-driven Marketing:** Creating campaigns that aim to elicit empathy and put viewers in someone else's shoes. - **Personalized Social Media Campaigns:** Developing interactive campaigns that utilize social media platforms to engage and educate users. ### Industries Being Reshaped - **Healthcare:** Opportunities for creating innovative tools, technologies, and services to support individuals with Alzheimer's disease. - **Marketing and Advertising:** New strategies and techniques for creating emotionally impactful and attention-grabbing campaigns. - **Technology:** Developing virtual reality and augmented reality solutions to simulate various real-life experiences. ## Related on Trend Hunter - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [AI Alzheimer's Avatars](https://www.trendhunter.com/trends/alzheimers-intelligence.md) - [Memory-Stimulating Chocolate Boxes](https://www.trendhunter.com/trends/memory-bar-boxes.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)