# Print-Heavy Summer Streetwear PLEASURES Unveiled the ;Always Someone' Collection for SS18 By Amy Duong | Published 2018-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/always-someone References: [highsnobiety](https://www.highsnobiety.com/p/pleasures-ss18-2) & [pleasuresnow](https://www.pleasuresnow.com/collections/new-arrivals) Los Angeles-based fashion label PLEASURES introduced its latest 'Always Someone' collection for the Spring/Summer 2018 season. The new seasonal range prepares for the warm weather with a series of [retro-style streetwear staples](https://www.trendhunter.com/trends/golden-era). The lookbook styled by [Harper Slate](https://www.trendhunter.com/trends/rixo) takes on the aesthetics of a saturated suburban environment. It debuts looks curated from the graphic-heavy pieces with the incorporation of nostalgic props such as VHS stills, troll dolls and bull terriers. Some of the pieces included in the [new Always Someone capsule](https://www.trendhunter.com/trends/corteiz-7) include an ultra-colorful series of pants, printed shorts, baja trousers and camp collar shirts with fake floral details. The latest drop by PLEASURES is now available to shop online. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Retro-style Streetwear:** There is a disruptive innovation opportunity in creating sustainable retro-style streetwear using recycled materials. - **Graphic-heavy Pieces:** There is a disruptive innovation opportunity in incorporating augmented reality technology into graphic-heavy streetwear pieces. - **Nostalgic Props:** There is a disruptive innovation opportunity in partnering with toy manufacturers to create limited-edition nostalgic props that accompany streetwear collections. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of retro-style streetwear by creating sustainable clothing lines that cater to nostalgic consumers. - **Technology:** The technology industry can explore opportunities in augmented reality to enhance the graphic-heavy streetwear market. - **Toy:** The toy industry can collaborate with fashion brands to create limited-edition nostalgic props that accompany streetwear collections. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md)