# Militaristic Suede Patchwork Sneakers Sneaker Politics Joins ASICS on the Always Ready Capsule By Amy Duong | Published 2022-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/always-ready References: [hypebeast](https://hypebeast.com/2022/5/sneaker-politics-asics-gel-lyte-iii-always-ready-release-date) Sneaker Politics works in collaboration with [ASICS](https://www.trendhunter.com/trends/gelterrain) on a new iteration of the [GEL-LYTE III](https://www.trendhunter.com/trends/gel-lyte-iii-og-1) sneaker model with the 'Always Ready' design. This is made to celebrate the [US Army](https://www.trendhunter.com/trends/gorgas-and-ancon) and all of its service members as well. The shoe is designed with an army-themed green throughout most of the silhouette and then branded with ASICS emblems by the side logo in a slightly contrasting black hue. Notably, the sneaker is also adorned all over with militaristic details including a name badge style by the lateral side of the heel. On the right side, it reads "GEL-LYTE III" and on the left side of the shoe, it reads "Politics." Rounding out the sneaker are some small cut-out details that unveil stars and stripes. Image Credit: Sneaker Politics ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Militaristic Sneaker Design:** Opportunities for brands to collaborate with military organizations or create designs inspired by military themes. - **Customized Name Badge-style Design:** Customized name badge-style designs can be used to create personalized products for customers or as a unique branding element for companies. - **Cut-out Details in Sneaker Design:** Incorporating unique cut-out details in sneaker design can create a distinct look and feel for the product. ### Where This Applies - **Footwear Industry:** Brands can incorporate designs inspired by specific industries, like the military, to create buzz and drive sales. - **Military Industry:** Military organizations may collaborate with brands to create limited edition products as a way to connect with consumers and raise awareness for their cause. - **Personalization Industry:** Companies can use customized name badge-style designs to create unique products and increase brand recognition. ## Related on Trend Hunter - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Organic Suede Technical Runners](https://www.trendhunter.com/trends/gel1130-sneaker.md) - [Muted Lifestyle Trail Sneakers](https://www.trendhunter.com/trends/gelnyc-3.md) - [Collaborative Neutral Trail Sneakers](https://www.trendhunter.com/trends/gelterrain-2.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Stealthy All-Black Durable Footwear](https://www.trendhunter.com/trends/gelyeti-tokyo-hi-gtx.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Coffee-Like Tonal Joint Footwear](https://www.trendhunter.com/trends/asics-and-doublet.md) - [Monsoon-Ready Sneakers](https://www.trendhunter.com/trends/asics-gelkayano-14.md)