# Rapper-Starred Streetwear Campaigns Loyle Carner Stars in New Always Do What You Should Do Series By Amy Duong | Published 2023-10-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/always-do-what-you-should References: [hypebeast](https://hypebeast.com/uk/2023/10/loyle-carner-always-do-what-you-should-do-collaboration-hugo) & [loylecarner](https://loylecarner.com/) British streetwear brand Always Do What You Should Do is an emerging brand and now it works in collaboration with rapper Loyle Carner on a [joint capsule](https://www.trendhunter.com/trends/syna-collection). This marks the second time that the two forces are working together and this time around, the two curates a new tracksuit look with motifs that stem from the brand and the rapper's latest album name. One of the standout details of the capsule is seen in the form of a [heavyweight tracksuit](https://www.trendhunter.com/trends/honey-blacks-1) that is defined by a bold hugo logo at the front. Custom emblems by the brand can be seen along the legs of the matching bottoms and the back of the hoodie. The collection launches today on Loyle Carner's website. Image Credit: @finflint, [hypebeast](https://hypebeast.com/uk/2023/10/loyle-carner-always-do-what-you-should-do-collaboration-hugo), [loylecarner](https://loylecarner.com/) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Streetwear-music Collaborations:** The collaboration between Always Do What You Should Do and rapper Loyle Carner demonstrates the emerging trend of streetwear brands partnering with musicians to create joint collections. - **Branded Tracksuit Collections:** Always Do What You Should Do's new capsule collection with Loyle Carner showcases the trend of creating branded tracksuits featuring custom emblems and logos. - **Online Launch Strategies:** The collection's exclusive online launch on Loyle Carner's website exemplifies the trend of brands leveraging digital platforms for product releases. ### Sectors Adopting This - **Streetwear:** The collaboration between Always Do What You Should Do and rapper Loyle Carner highlights the disruptive innovation opportunities in the streetwear industry, where brands are exploring new ways to engage with consumers through partnerships. - **Music:** The streetwear-music collaboration trend presents disruptive opportunities for the music industry to expand its reach and connect with audiences through apparel and merchandise collaborations. - **E-commerce:** The online launch strategy employed by Always Do What You Should Do and Loyle Carner showcases the potential for disruptive innovation in the e-commerce industry, where brands can generate buzz and drive sales through exclusive digital releases. ## Related on Trend Hunter - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md)