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# Grotesque Neon Portraits
Alvaro Tapia Hidalgo Renders Slightly Disturbing Graphics

By Sophia Pelka | Published 2012-03-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/alvaro-tapia-hidalgo1
References: [english.mashkulture.net](http://english.mashkulture.net/2012/03/19/the-art-of-alvaro-tapia-hidalgo/) & [alvarotapia](http://www.alvarotapia.com/index.php?/about/)

Alvaro Tapia Hidalgo renders [multimedia portraits](https://www.trendhunter.com/trends/portraitia) that are slightly disturbing, evoking a feeling of dread and anxiety. The spontaneous line and sporadic distribution of color lends to this feeling, as if the audience is losing control while viewing the works. The works are inspired by low-budget film icons, with close attention paid to outsiders and villains. Hidalgo also draws inspiration from [retro icons and fashion](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel). One piece features a deranged representation of Elvis with demonic teeth and an oversized pink nose.

Alvaro Tapia Hidalgo is based out of Granada, Spain. The artist has been working in graphic design and filmmaking for over twenty years. His masterful use of [bright colors and simple forms](https://www.trendhunter.com/trends/interactive-digital-artwork) is engaging and allows for the portraits to become complex and dynamic.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 57% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Multimedia Portraits:** Disruptive innovation opportunity: Develop interactive multimedia portraits that evoke complex emotions and engage viewers in a unique way.
- **Spontaneous Line Art:** Disruptive innovation opportunity: Explore automated or algorithmic methods to create spontaneous line art, providing artists with new creative possibilities.
- **Retro-inspired Artwork:** Disruptive innovation opportunity: Combine retro aesthetics with modern technology to create innovative artwork that appeals to nostalgia while embracing contemporary techniques.

### Industries Being Reshaped

- **Graphic Design:** Disruptive innovation opportunity: Develop cutting-edge graphic design tools that enhance the creation of captivating and emotive visuals.
- **Film and Entertainment:** Disruptive innovation opportunity: Integrate Alvaro Tapia Hidalgo's style into film and entertainment production to create visually striking and emotionally impactful experiences.
- **Art and Fashion:** Disruptive innovation opportunity: Collaborate with artists to merge art and fashion, creating bold and unique designs that challenge traditional aesthetics.

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