# South Asian-Inspired Rums Aluna Tropica Uses All-Natural Pandan Leaf, Lemongrass & Galangal By Laura McQuarrie | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aluna-tropica References: [beveragedaily](https://www.beveragedaily.com/Article/2024/06/17/New-beverage-launches-from-tea-innovations-to-rum-NPD) & [alunacoconut](https://www.alunacoconut.com/)  Aluna Rum is introducing Aluna Tropica to spotlight exotic South Asian flavors and all-natural ingredients like pandan lead, [spiced pineapple](https://www.trendhunter.com/trends/malibu-and-dole), lemongrass and galangal. This tropically inspired rum boasts a smooth finish with honeyed spice notes and it's ready to be sipped neat or served in a cocktail. This [new rum release](https://www.trendhunter.com/trends/house-of-rum-diablo-spiced) follows others from the brand, like a [coconut rum](https://www.trendhunter.com/trends/mango-lime-rum) crafted to challenge the idea that this type of product is always sickly sweet or full of synthetic flavors. "We have focused on taking a step away from the usual dark rums and sugary profiles," said co-founder Heather Graham, "[...] Experimenting with new culinary ingredients from South Asia has allowed us to create a really appealing product for those who like to explore better drinks." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 45% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Culinary-inspired Spirits:** Blending herbs and spices from diverse cuisines into alcohol creates unique flavor profiles that attract adventurous consumers. - **Natural Ingredient Focus:** Using all-natural and exotic ingredients appeals to health-conscious consumers looking for premium and authentic experiences. - **Regionally-inspired Alcohol:** Leveraging regional culinary traditions in alcoholic beverages adds authenticity and niche appeal, especially for globalized palates. ### Who This Affects Most - **Alcoholic Beverages:** Innovations in ingredient sourcing and flavor profiles can set new standards in the competitive spirits market. - **Gourmet Food and Drink:** The confluence of gourmet culinary ingredients and beverage crafting offers a sophisticated twist for epicurean markets. - **Health-conscious Products:** Prioritizing natural, exotic ingredients positions products effectively within the fast-growing health and wellness industry. ## Related on Trend Hunter - [Tropical Non-Alcoholic Rums](https://www.trendhunter.com/trends/non-alcoholic-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Non-Alcoholic Coconut Rums](https://www.trendhunter.com/trends/caleo.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Rum-Inspired Beverage Flavorings](https://www.trendhunter.com/trends/rum-flavour-range.md) - [Aromatic Indian Spice Rums](https://www.trendhunter.com/trends/wise-monkey-indian-spiced-rum.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md)