# Redefined Men's Watches squarestreet's 'Aluminum' Watch Collection is Light as a Feather By Hayley McGlone | Published 2016-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aluminum-watch References: [squarestreet.se](http://www.squarestreet.se/pages/about-us) *squarestreet*'s new 'Aluminum' watch collection features accessories that are light as a feather. The Swedish-based watch company has designed a new timepiece made of aluminum, so that the wearer barely feels the watch on their wrist. The watch's tagline aptly sums up founder and designer Alexis Holm's vision -- "This is Aluminum. Simple. Perfect. Weightless." The [lightweight watch is only 2.3mm thick](https://www.trendhunter.com/trends/altiplano-ultimate), yet has a battery life of 3.5 years, a second counter, and a date read out. The suave and elegant timepiece is available in three watch face colors and four styles for its [genuine leather band](https://www.trendhunter.com/trends/stainless-steel-apple). No longer will men's watches need to be [large, heavy timekeepers](https://www.trendhunter.com/trends/casio-pro-trek-prjb001b2). Instead, Aluminum offers men a lightweight and remarkable watch option. Holm's new addition to his collection fits perfectly with his brand standard of innovation, moderation and honesty. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Watch Materials:** Opportunity for watch companies to innovate by using lightweight and unconventional materials in their designs. - **Minimalist Watch Design:** Trend towards sleek and minimalist watch designs that prioritize function and simplicity over flashiness. - **Long Battery Life Watches:** Demand for watches with longer-lasting batteries that can provide convenience and reliability for users. ### Where This Applies - **Watch Manufacturing:** Opportunity for watch manufacturers to experiment with innovative designs and materials to create lightweight and long-lasting watches. - **Fashion and Accessories:** Opportunity for fashion and accessory companies to incorporate minimalist watch designs into their collections to meet consumer demand. - **Consumer Electronics:** Opportunity for electronic companies to incorporate long-lasting batteries into their watches, improving usability and convenience for consumers. ## Related on Trend Hunter - [Hyper-Compact Titanium Timepieces](https://www.trendhunter.com/trends/ressence-type-9.md) - [Ultra-Slim Warmly Hued Watches](https://www.trendhunter.com/trends/jaegerlecoultre-ultrathin.md) - [Featherlight Rugged Adventurer Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prjb001b2.md) - [Sporty Silver Watch Designs](https://www.trendhunter.com/trends/magnetic-silver-edition.md) - [Ultra Thin Luxe Watches](https://www.trendhunter.com/trends/altiplano-ultimate.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Low-Cost Aluminum Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-2r.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md) - [Slender Metallic Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-10.md)