# Prebiotic Aluminum-Free Deodorants SmartyPits' Probiotics Nourish the Beneficial Bacteria on Skin By Laura McQuarrie | Published 2019-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aluminum-free-deodorant References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2019/07/30/An-Indie-Brand-to-Watch-SmartyPits-award-winning-prebiotic-deodorant) & [smartypits](https://smartypits.com/collections) For the sake of their health, many consumers are making the switch to aluminum-free deodorant products and SmartyPits sets itself apart by producing formulas that are packed with [prebiotics](https://www.trendhunter.com/trends/ewc-treat-all-over-deodorant). As SmartyPits founder Stacia Guzzo describes, "Sweat is naturally odorless; it's the bacteria on your skin that metabolizes a protein in your sweat, off-gasses and that's what causes BO." By including probiotics in its aluminum-free deodorant products, the brand helps to nourish the beneficial bacteria that's already on the skin and capable of fighting off odors. SmartyPits' [natural deodorant for sensitive skin](https://www.trendhunter.com/trends/sheamoisture-deodorant) is offered in refreshing varieties like Coconut Mango and Tweed + Spice. At the annual Indie Beauty Innovators Awards, SmartyPits was awarded Charitable Company, as its product and sales revenue help to support both breast cancer research and survivors. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Aluminum-free Deodorants:** Opportunity for brands to create innovative formulas packed with prebiotics that nourish the beneficial bacteria on the skin. - **Probiotic Skincare:** Potential for skincare products infused with probiotics to enhance the skin's natural defenses and fight off odors. - **Charitable Beauty Brands:** Emerging trend of beauty brands that not only offer innovative products but also support charitable causes, creating a positive impact. ### Where This Applies - **Personal Care:** Opportunity for personal care brands to develop aluminum-free deodorants with prebiotic and probiotic ingredients. - **Skincare:** Innovation possibilities for skincare companies to create products that incorporate probiotics to enhance beneficial bacteria on the skin. - **Beauty:** Rise of beauty brands that support charitable causes, giving consumers the opportunity to contribute while enjoying innovative products. ## Related on Trend Hunter - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Aluminum-Free Intimate Deodorants](https://www.trendhunter.com/trends/intimate-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md)