# Recyclable Coffee Brewer Capsules Illycaffè will Launch Aluminum Coffee Capsules in 2020 By Michael Hemsworth | Published 2019-10-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aluminum-coffee-capsules References: [foodbev](https://www.foodbev.com/news/illycaffe-to-launch-range-of-illy-aluminium-coffee-capsules/) & [illy](https://www.illy.com) Single-cup coffee brewers have become quite popular but are quickly coming under scrutiny for the waste they produce, which is seeing brands like Illycaffè respond with new solutions like these aluminum coffee capsules. The coffee capsules are compatible for use with [Nespresso](https://www.trendhunter.com/trends/coffee-capsule-recycle-program) coffee makers and will be available for purchase in the UK from retailers starting in 2020. The range of coffee pods will include three varieties at launch including Classico, Intense and [Forte](https://www.trendhunter.com/trends/the-stone-house). Illycaffè CEO Massimiliano Pogliani spoke on the new aluminum coffee capsules saying, "With this new line of aluminium capsules, we are committed to guaranteeing consumers the same quality and the unmistakable illy experience that are recognized and enjoyed by coffee lovers all around the globe.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recyclable Coffee Capsules:** Illycaffè's launch of recyclable aluminum coffee capsules to address the waste produced by single-cup coffee brewers presents an opportunity for other coffee brands to follow suit. - **Sustainable Brewing Technology:** The move towards more sustainable brewing technology like recyclable coffee capsules can disrupt the coffee industry and compel coffee makers to adopt eco-friendly innovations. - **Alternative Materials for Coffee Capsules:** Illycaffè's innovation in producing aluminum coffee capsules could spur the development of other eco-friendly materials for coffee capsules. ### Who This Affects Most - **Coffee:** Illycaffè's new aluminum coffee capsules could pave the way for a new trend in the coffee industry towards eco-friendly and sustainable packaging. - **Retail:** The launch of Illycaffè's new aluminum coffee capsules offers a disruptive innovation opportunity for retailers by appealing to consumers' increasing concern for environmental sustainability. - **Packaging:** Illycaffè's innovation in producing recyclable aluminum coffee capsules presents a disruptive opportunity for the packaging industry to develop more sustainable and eco-friendly designs. ## Related on Trend Hunter - [Coffee Capsule Recycle Programs](https://www.trendhunter.com/trends/coffee-capsule-recycle-program.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Recyclable Aluminum Coffee Pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods.md) - [Cafe-Inspired Coffee Capsules](https://www.trendhunter.com/trends/costa-coffee-capsules.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Recyclable Paper-Made Coffee Packaging](https://www.trendhunter.com/trends/recyclable-coffee-packaging.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Mushroom Coffee Pods](https://www.trendhunter.com/trends/bright-cups.md) - [Alt Milk Coffee Capsules](https://www.trendhunter.com/trends/oat-milk-coffee-capsules.md)