# Eco Coffee Pod Packaging Nespresso Has Unveiled 80% Recycled Aluminum Coffee Capsules By Michael Hemsworth | Published 2020-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aluminum-coffee-capsule References: [foodbev](https://www.foodbev.com/news/nespresso-releases-80-recycled-aluminium-coffee-capsules/) & [nespresso](https://www.nespresso.com) The [Nespresso](https://www.trendhunter.com/trends/coffee-capsule-recycle-program) 80% recycled aluminum coffee capsules has been unveiled by the brand as a new packaging that helps to give its products a more eco-friendly profile. The pods will be first used for its Original Line Master Origin Columbia coffee line and are intended to help the brand shift towards a more closed-loop business model by using [recyclable materials](https://www.trendhunter.com/trends/recyclable-aluminum-bottles). The launch comes on the heels of the brand's announcement of using 95% recycled material for its Nespresso machine boxes. Head of Sustainability at Nespresso Jérôme Pérez spoke on the new 80% recycled aluminum coffee capsules saying, "We are constantly challenging ourselves to improve the sustainability and circularity of our operations, including the way we source, use, and recycle materials. Reaching 80% recycled aluminium in our capsules is a significant milestone, and something we have worked hard to achieve together with our suppliers.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The trend of sustainable packaging presents disruptive innovation opportunities to create eco-friendly alternatives for traditional packaging materials. - **Closed-loop Business Model:** The closed-loop business model trend offers disruptive innovation opportunities by emphasizing the use of recyclable materials and promoting circularity in the supply chain. - **Recycled Material Usage:** The trend of using recycled materials in product manufacturing provides disruptive innovation opportunities to reduce waste and promote a more sustainable approach. ### Where This Applies - **Packaging Industry:** The packaging industry can explore disruptive innovation opportunities by developing sustainable alternatives to traditional packaging materials. - **Coffee Industry:** The coffee industry can seize disruptive innovation opportunities by adopting sustainable packaging solutions, such as using recycled materials for coffee capsules. - **Sustainability Consulting Industry:** The sustainability consulting industry can provide expertise and guidance in implementing a closed-loop business model and integrating recycled materials into product packaging. ## Related on Trend Hunter - [Coffee Capsule Recycle Programs](https://www.trendhunter.com/trends/coffee-capsule-recycle-program.md) - [Recycled Coffee Pod-Made Bicycles](https://www.trendhunter.com/trends/recycle.md) - [Refillable Coffee Pouches](https://www.trendhunter.com/trends/nescafe.md) - [Recyclable Aluminum Coffee Pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md)