# Elegantly Rebellious Fashion Ads The Altuzarra Fall 2013 Ad Campaign Stars Stella Tennant By Meghan Young | Published 2013-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/altuzarra-fall-2013-ad References: [refinery29](http://www.refinery29.com/2013/08/51915/stella-tennant-altuzarra-campaign) & [altuzarra](http://altuzarra.com/) The [Altuzarra](https://www.trendhunter.com/trends/atelier-victorias-secret) Fall 2013 ad campaign toys with the idea of an elegant rebel, one that looks like she belongs at high tea with the Queen but can easily be found in a mosh pit with lesser known individuals. In a way, the studded dress and fur jacket could be worn to such an event, especially if the wearer is a rockstar at heart. Overall, striking a balance between punk and lady has never looked so good. Starring model Stella Tennant, the Altuzarra Fall 2013 ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. Captured completely in black and white, the outfits being showcased are fit for a woman looking to make a statement. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Elegant Rebellion:** Opportunities for disruptive innovation in fashion that combines elegance and rebellion. - **High Tea Punk:** Innovative fashion designs that blend traditional elegance with punk elements. - **Statement-making Fashion:** Disruptive innovations in fashion that empower women to make bold statements. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating designs that blend elegance with rebellion. - **Photography:** Opportunities for disruptive innovation in photography through unique and edgy campaigns that capture the essence of elegant rebellion. - **Music:** Opportunities for disruptive innovation in the music industry by creating fashion styles that combine punk and elegance, catering to individuals with diverse tastes. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)