# Holiday-oriented Menswear Altru Apparel's 2012 Collection is Suited to Festive Occasions By Jordy E | Published 2012-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/altru-apparel References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/32405053269/altru-apparel-holiday-2012-lookbook) & [altruapparel](http://www.altruapparel.com/) Altru Apparel's [Holiday 2012 collection](https://www.trendhunter.com/trends/corteiz-x-denim-tears) kicks off the start of a new direction in [menswear](https://www.trendhunter.com/trends/california-cashmere-collection). Labels have stuck to the Autumn/Winter, Spring/Summer format for perhaps too long. This festive approach to style breaks with the past. Graphic t-shirts, sweaters and [plaid button ups](https://www.trendhunter.com/trends/west-coast-ivy-collection) keep this Altru Apparel series simple. The California-based company favors a rugged male look, apparent in the clothing and selection of a rugged, unkempt model. This seaside display is also quite muted and approachable for men who have an appreciation for style but who still wish to remain traditional. Given the growing popularity of the brand, bold graphic shirts may make their debut appearances at Christmas, Hannukah and News Years celebration parties. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Festive Menswear:** Holiday-oriented menswear is becoming increasingly popular and presents opportunities for companies to create unique collections. - **Breaking From Tradition:** Breaking away from traditional seasonal collections offers a new direction for menswear and allows for innovative designs. - **Bold Graphics:** Bold graphic t-shirts could make a debut at holiday celebration parties, creating an opportunity for brands to explore new designs. ### Who This Affects Most - **Fashion:** The fashion industry can take advantage of the growing trend of holiday-oriented menswear by offering unique collections and designs. - **Retail:** Retailers can capitalize on holiday-oriented menswear by offering themed displays and showcasing bold graphic pieces for festive occasions. - **Marketing:** Marketers can take advantage of the growing popularity of holiday-oriented menswear by creating targeted campaigns for events like Christmas, Hannukah, and New Year's celebrations. ## Related on Trend Hunter - [Timeless Holiday Apparel Collections](https://www.trendhunter.com/trends/holiday-apparel-collection.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Seasonal Casual Apparel](https://www.trendhunter.com/trends/erl-holiday.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-2024-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)