# When It's a Truck, Bigger is Better Humongous Alton 650 By Going Like Sixty | Published 2008-02-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/alton-650 References: [autoblog](http://www.autoblog.com/photos/alton-mfg-f-650-xuv/) Dear Readers, This is what you call one [big honkin' truck](https://www.trendhunter.com/trends/van-daryl-war-truck) in farm country. Anywhere else, it would be called a menace to society. Cash in your farm subsidy check for $200,000 and pick yourself out the Alton F650 with a [Caterpillar](https://www.trendhunter.com/trends/caterpillar-1) [V8](https://www.trendhunter.com/trends/half-11). Inside is the regular stuff you find on any tractor: surround sound, 42 inch Plasma, 4 computer workstations. The cool part? It has a train horn. Sincerely, Al Gore's Worst Nightmare ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 87% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Over-sized Vehicles:** Manufacturers could develop and market over-sized vehicles in the non-agricultural sector, such as construction or transportation. - **Luxury Farming:** There is an opportunity to introduce premium or luxury farm equipment to capitalize on high-income farmers' demand for high-end products. - **High-tech Farming Equipment:** Brands could add technology-driven features and gadgets to their farming equipment to increase productivity and efficiency on the farm. ### Industries Being Reshaped - **Agriculture:** Farm equipment manufacturers can optimize existing technology to create larger and more extravagant vehicles for farmers. - **Construction:** Construction companies can leverage the trend of over-sized vehicles to improve their transportation and logistics needs on job sites. - **Transportation and Logistics:** Opportunities exist for renditions of high-tech and over-sized vehicles that can transport and carry large and heavy goods across long distances. ## Related on Trend Hunter - [Carbon-Shelled Camper Trucks](https://www.trendhunter.com/trends/armadillo-crawler-s.md) - [Extreme Performance Overlanding Vehicles](https://www.trendhunter.com/trends/hennessey-mammoth-1000-trx-overland-edition.md) - [Four-Person Overlanding Trucks](https://www.trendhunter.com/trends/storyteller-overland-gxv-hilt.md) - [Amphibious Off-Road Commercial Vehicles](https://www.trendhunter.com/trends/argo-sasquatch.md) - [High-Powered Electric Pick-Up Trucks](https://www.trendhunter.com/trends/f100-eluminator.md) - [Customized Six-Wheeled Pickup Trucks](https://www.trendhunter.com/trends/hennessey-velociraptor-6x6.md) - [Oversized Overlanding Vehicles](https://www.trendhunter.com/trends/earthroamer-sx.md) - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md) - [Cowboy Hat-Holding Electric Trucks](https://www.trendhunter.com/trends/alaska-ev.md)