# Beverage Brand Music Contests White Claw is Giving Canadians the Chance to Perform at AltiTunes By Jana Pijak | Published 2024-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/altitunes References: [ca.whiteclaw](https://ca.whiteclaw.com/altitunes)  [White Claw's](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar) latest contest is giving Canadians the opportunity to perform on the mainstage at Canada’s premier après-ski music festival, AltiTunes. Taking place at Big White Ski Resort in Kelowna, BC on April 5-6, this festival boasts an impressive lineup including headliners Elderbrook and Milky Chance, alongside other talented acts like X Ambassadors, Vandelux, Evan Giia, and Jessa. The contest, running until February 29th, invites all musical acts to showcase their talent for a chance to win a coveted spot on the main stage. With this limited time opportunity, White Claw aims to support local artists and amplify their voices, focusing on creativity, uniqueness, performance, and innovation. To enter for a chance to win, Canadian artists can visit the contest page at https://ca.whiteclaw.com/altitunes for more details. Image Credit: White Claw ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 67% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Après-ski Music Festivals:** White Claw's contest demonstrates the rising popularity of après-ski music festivals and the demand for unique performances by local artists. - **Supporting Local Artists:** The contest highlights the growing trend of brands supporting local artists and providing platforms for them to showcase their talent. - **Branding Through Music:** White Claw's contest signifies the increasing use of music as a tool for brand promotion and engagement with consumers. ### Where This Applies - **Beverage:** The beverage industry can explore opportunities to partner with music festivals and contests as a way to enhance brand identity and reach new consumer segments. - **Music:** The music industry can leverage brand collaborations and contests like White Claw's to provide emerging artists with exposure and career advancement opportunities. - **Event Management:** Event management companies can tap into the trend of après-ski music festivals and offer unique experiences for both brands and musicians to connect with their target audience. ## Related on Trend Hunter - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Seltzer Happy Hour Giveaways](https://www.trendhunter.com/trends/134-happy-hours-program.md) - [Fruit-Forward Seltzers](https://www.trendhunter.com/trends/white-claw-hard-seltzers.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Spontaneous No-Stress Vacations](https://www.trendhunter.com/trends/nobail-bondsman.md) - [Cocktail Holiday Kits](https://www.trendhunter.com/trends/cocktail-holiday-kit.md) - [Bottomless Smart Coolers](https://www.trendhunter.com/trends/claw-cooler.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md)