# Circadian Rhythm Skincare Products Althaea Skin is Formulated with Two Proprietary Complexes By Michael Hemsworth | Published 2024-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/althaea-skin References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-17/celebrity-dermatologist-dr-ava-shamban-launches-al/) & [althaeaskin](https://althaeaskin.com/)  Althaea Skin has been developed by celebrity dermatologist Dr. Ava Shamban as a series of skincare products formulated to help support the skin's [natural circadian rhythm](https://www.trendhunter.com/trends/the-sleeping-mask). The products are formulated with two proprietary complexes including Solar Synq Technology and the Lunar Synq Technology that work to provide just the right kind of support for skin depending on the time of day. The products were developed with [dermatologic and genetic research](https://www.trendhunter.com/trends/rationale) at the basis, and are suited for supporting the skin's natural rhythm rather than combating against it. Dr. Shamban spoke on Althaea Skin saying, "I’ve spent my career seeking to unlock the skin’s hidden potential. I’m so excited that for the first time in dermatological research, we’ve been able to harness the power of the skin’s own circadian rhythm to help it function at its peak. Enabling your skin to be in sync around the clock helps to defy the elements that cause [skin aging and damage](https://www.trendhunter.com/trends/antiaging-overnight-cream).” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 58% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Circadian-rhythm Skincare Products:** Innovative skincare products formulated with Solar Synq Technology and Lunar Synq Technology to support the skin's natural rhythm. - **Genetic Research in Skincare:** The integration of dermatologic and genetic research to develop advanced skincare solutions tailored to the body's natural functions. - **Unlocking Skin's Hidden Potential:** New frontier in dermatology leveraging the skin's circadian rhythm to maximize skin health and combat aging effects. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunity for beauty brands to innovate with circadian rhythm-focused products backed by scientific research. - **Dermatology:** Disruptive potential for dermatologists to adopt genetic research in skincare practices for personalized treatment plans. - **Biotechnology:** Intersection of biotechnology and skincare industry with products designed to support the skin's natural circadian rhythm. ## Related on Trend Hunter - [Luxurious Circadian Rhythm-Inspiree Treatments](https://www.trendhunter.com/trends/night-emulsion.md) - [Carcadium Rhythm-Supporting Creams](https://www.trendhunter.com/trends/protective-day-cream.md) - [Circadian-Driven Repair Masks](https://www.trendhunter.com/trends/reparative-mask.md) - [Skin Tech-Powered Day Moisturizers](https://www.trendhunter.com/trends/day-emulsion.md) - [Overnight Rose-Derived Skincare Actives](https://www.trendhunter.com/trends/lunarose.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Transformative Biotech Skincare](https://www.trendhunter.com/trends/gezeiten.md) - [Expertly Engineered Skincare](https://www.trendhunter.com/trends/circ-skincare.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md)