# Chic Split-Screen Catalogs The ALTEWAISAOME Fall/Winter 2012 Campaign is Two-Faced By Jana Pijak | Published 2012-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/altewaisaome-fallwinter-2012 References: [thefashionisto](http://thefashionisto.com/lucas-d-embraces-emotion-for-altewaisaome-fallwinter-2012-campaign/) & [altewaisaome](http://www.altewaisaome.com/en/content/home/) Platinum-haired model Lucas D stars in the two-faced ALTEWAISAOME fall/winter 2012 ad campaign. Lucas' face is showcased in dynamic cut-out images resembling those seen on a split screen. The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image. The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and [monochromatic images](https://www.trendhunter.com/trends/jiyongkim-fw25). Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces. The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's [utilitarian menswear looks](https://www.trendhunter.com/trends/observe), displaying them through dynamically multiplied portraits. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dynamic Split-screen Advertising:** Innovative advertising campaigns can add a new twist to the traditional single image advertisement by utilizing dynamic split-screen images. - **Multi-personality Marketing:** Marketing campaigns that showcase various personality and image facets of a product, service or brand can provide a fresh and engaging perspective. - **Color-blocked Fashion:** Apparel and fashion industries can utilize color-blocking techniques to create bold and eye-catching garments that stand out in the market. ### Industries Being Reshaped - **Advertising:** The advertising industry can explore innovative ways to create more dynamic and engaging advertising campaigns in order to capture audience attention. - **Fashion:** The fashion industry can utilize techniques like color-blocking to create more visually striking and unique garments that consumers will want to buy. - **Marketing:** Marketing professionals can explore using campaigns that showcase multiple personalities or sides of a brand or product to create a more nuanced message and appeal to a wider audience. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)