# Anti-Mainstream Photography Yougo Jeberg Showcases Alternative Youth Culture with His Scenes By porcelainbutterfly | Published 2011-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-youth-culture-pics References: [whitezine](http://www.whitezine.com/en/photography/yougo-jeberg.html) & [yougodiary.blogspot](http://yougodiary.blogspot.com/) Yougo Jeberg's photography portrays an anti-mainstream ethos that is typical of [urban alternative youth culture](https://www.trendhunter.com/trends/wildest-ones-yet). The scenes showcase a gesture of rebellion against mainstream norms and the [original dressing style](https://www.trendhunter.com/trends/asos-inspired-by) of young people. Vintage clothes, lots of tattoos and just plain interesting faces and poses. Many of the looks featured in Yougo Jeberg's portfolio are of another era, but the style is alive and well. Jeberg was born in France but is now based in New York City. He incorporates a beautiful light game, mixed in with an amazing, special atmosphere and, of course, [bewitching fashion trends](https://www.trendhunter.com/trends/dirty-looks) on the bodies of the subjects. Yougo Jeberg takes the spirit of youth and transposes it to an image with depth and a story. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Alternative Youth Culture:** Disruptive innovation opportunity: Explore ways to incorporate alternative youth culture elements into mainstream fashion and media to appeal to a wider audience. - **Rebellious Fashion:** Disruptive innovation opportunity: Develop fashion lines that embrace rebellious, non-conformist styles to cater to a growing demand for individual expression. - **Nostalgic Aesthetics:** Disruptive innovation opportunity: Create products and services that tap into the nostalgia trend, offering modern interpretations of vintage styles for a unique customer experience. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Innovate the fashion industry by promoting counterculture aesthetics and challenging traditional norms and standards. - **Media and Entertainment:** Disruptive innovation opportunity: Introduce alternative youth culture themes in mainstream media and entertainment to capture the attention of a diverse audience. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional photography styles to capture the essence of alternative youth culture and attract a niche market of enthusiasts. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)