# Drinkable Oat-Based Yogurts Oatly's 'Oatgurt' is a Nourishing, Plant-Based Alternative to Yogurt By Laura McQuarrie | Published 2019-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-yogurt References: [livekindly.co](https://www.livekindly.co/oatly-dairy-free-drinkable-yogurt-oats/) & [oatly](https://www.oatly.com/int/products/oatgurt-natural) In addition to offering a line of [oat milk beverages](https://www.trendhunter.com/trends/country-delight-oat-beverage), Oatly is now introducing a [drinkable alternative to yogurt](https://www.trendhunter.com/trends/yoplait-yop) by the name of 'Oatgurt.' The [plant-based drinkable yogurt](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt) boasts a base of fermented oats and is offered in a Natural variety, along with other flavorful options like Strawberry, Vanilla and Lemon Elderflower. Oatgurt is said to truly make a great alternative to yogurt, as it has a similar consistency and the potential to be used in everything from smoothies to berry-topped granola snack bowls. The product is rich in heart-healthy beta-glucans and unsaturated fat, both of which help to maintain healthy blood cholesterol levels. Alongside fermented oats, some of the other key ingredients that go into the making of Oatly's Oatgurt include potato starch, rapeseed oil and added vitamins. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Yogurt Alternatives:** Opportunity for companies to create new plant-based yogurt alternatives with unique flavors and health benefits. - **Fermented Oat-based Products:** Opportunity for companies to develop new and innovative fermented oat-based products, tapping into the growing demand for plant-based food and beverage options. - **Healthy Fat and Cholesterol Alternatives:** Opportunity to develop products that incorporate heart-healthy ingredients such as beta-glucans and unsaturated fat to help maintain healthy blood cholesterol levels. ### Sectors Adopting This - **Dairy Alternative Industry:** Rapidly expanding industry that presents opportunities for plant-based companies to create healthier and more sustainable alternatives to traditional dairy products. - **Fermented Foods and Beverages Industry:** Industry that offers opportunities to innovate with new types of fermented products, such as using oats as a base ingredient. - **Healthy Food and Beverage Industry:** Industry with a growing demand for products that promote health and wellness, such as those rich in heart-healthy ingredients like beta-glucans and unsaturated fat. ## Related on Trend Hunter - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Flavorful Plant-Based Yogurts](https://www.trendhunter.com/trends/oatly-oatgurt.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Probiotic Dairy-Free Yogurt Products](https://www.trendhunter.com/trends/probiotic-yogurt-alternative.md)