# Art Showroom Apartments Maison Lune Presents an Alternative to Traditional Galleries By Kalin Ned | Published 2023-01-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-traditional-galleries References: [dezeen](https://www.dezeen.com/2022/12/18/maison-lune-gallery-venice-california/) & [lamaisonlune](https://lamaisonlune.com/)  [Maison Lune](https://www.trendhunter.com/trends/maison-de-la-luz) presents a new alternative to traditional galleries—in this case, the creators have focused on reimagining commercial galleries and not public ones. Co-founded by the French artist-designer Sandrine Abessera and the Ukrainian fashion designer Lubov Azria, the gallery is located in a former private house in Venice, California. The co-founders stated that they wanted "to build an alternative to traditional galleries, which are often perceived as too elitist and intimidating." The interior of the ex-private residency is, therefore, soft and welcoming. The color palette is neutral which makes for a perfect backdrop. The interior was designed by Gabriella Kuti. The Maison Lune gallery is reminiscent of a "collector's home." The [inaugural exhibition](https://www.trendhunter.com/trends/inizio) for the space is titled 'Transcendence' and it is curated by Gaia Jacquet Matisse. Image Credit: Ye Rin Mok ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 85% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Alternative Galleries:** The trend of creating alternative gallery spaces to counter the perception of traditional galleries as elitist presents an opportunity for disruptive innovation in art curation and gallery interior design. - **Soft Interiors:** The trend of incorporating softer and welcoming interiors in galleries and exhibition spaces creates opportunities for disruptive innovation in interior design and experiential marketing. - **Collector's Home:** The trend of designing gallery spaces that resemble a collector's home presents an opportunity for disruptive innovation in creating hybrid spaces that blur the lines between retail, hospitality, and cultural experiences. ### Where This Applies - **Art Galleries:** Art galleries can innovate by creating alternative spaces that are welcoming and inclusive, blurring the lines between retail, hospitality, and cultural experiences. - **Interior Design:** Interior design specialists can innovate by creating softer, inviting, and experiential spaces that enhance the art and foster deeper engagement with visitors. - **Experiential Marketing:** Experiential marketing agencies can innovate by incorporating softer and more inviting interiors in their event designs to create immersive and memorable brand experiences. ## Related on Trend Hunter - [Gallery Experiences Projects](https://www.trendhunter.com/trends/lumens.md) - [Dazzling Art Design Exhibitions](https://www.trendhunter.com/trends/selene-exhibition.md) - [Material-Inspired Bright Apartments](https://www.trendhunter.com/trends/ode-to-the-moon.md) - [Pavilion-Style Art Homes](https://www.trendhunter.com/trends/galeria-house.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Art-Filled Parisian Homes](https://www.trendhunter.com/trends/amlie-du-chalard.md) - [Contemporary Modern Artful Homes](https://www.trendhunter.com/trends/art-gallery-house.md) - [Community-Centric Art Galleries](https://www.trendhunter.com/trends/tableau-gallery.md) - [Awe-Inspiring Figurative Art Shows](https://www.trendhunter.com/trends/mon-dieu.md)