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# Date-Based Liquid Sweeteners
Clarks' New Date Syrup Serves as a Healthier Alternative to Sugar

By Katherine Pendrill | Published 2017-03-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-sugar
References: [clarksit](http://www.clarksit.co.uk/products/clarks-date-fruit-syrup/) & [facebook](https://www.facebook.com/ClarksIt/photos/a.427443883998817.97611.250288085047732/1099308103479055/?type=3&theater)

In an effort to cater to consumers looking for a healthier alternative to sugar, Clarks recently added date syrup to its portfolio. With "30% less sugars than refined white sugar (per 100g)," the all-natural sweetener is a great option for those are eager to find a better way to sweeten their favorite dishes.

Clarks Date Syrup is an all-natural liquid sweetener made from 100% pure date concentrate. The syrup is made with no additives or preservatives and is completely suitable for both vegetarians and vegans. Just like other liquid sweeteners, the syrup serves as a suitable alternative to sugar for everything from lattes to porridge to baking.

With a growing number of consumers cutting back on refined sugar, this date-based syrup is a healthy and delicious alternative.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 31% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Healthier Liquid Sweeteners:** The trend towards healthier sweeteners for food and drink, especially with less sugar, creates a new market for more sustainable natural sweeteners such as date syrup.
- **Plant-based and Vegan Products:** As plant-based diets continue to gain popularity, the demand for products like date syrup that are suitable for vegetarians and vegans will increase.
- **Natural Food and Beverage:** As consumers become more health-conscious, there is a trend towards natural, unprocessed, and additive-free ingredients in food and beverages, which presents opportunities for products like date syrup.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can incorporate date syrup as a healthier alternative to sugar in a variety of products.
- **Health and Wellness:** The health and wellness industry can promote date syrup as a healthier alternative to sugar in cooking and baking recipes.
- **Agriculture:** The agriculture industry can invest in harvesting and producing more date concentrate to meet the growing demand for natural sweeteners like date syrup.

## Related on Trend Hunter

- [Organic Date Syrups](https://www.trendhunter.com/trends/organic-date-syrup.md)
- [Nutrient-Dense Date Sugars](https://www.trendhunter.com/trends/organic-date-sugar.md)
- [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md)
- [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md)
- [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md)
- [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md)
- [Chocolate Date-Sweetened Snacks](https://www.trendhunter.com/trends/chocolate-date-bark.md)
- [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md)
- [Stuffed Date Snacks](https://www.trendhunter.com/trends/stuffed-date-snacks.md)