# Protein-Rich Milk Desserts Koupe Brands Itself as a "Smart Alternative to Ice Cream" By Laura McQuarrie | Published 2016-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-ice-cream References: [koupe](http://www.koupe.com/) & [foodbev](http://www.foodbev.com/news/winners-of-the-world-dairy-innovation-awards-2016-announced/) 'Koupe' is the name of a product that is a satisfying [alternative to ice cream](https://www.trendhunter.com/trends/blue-cream) that's made with a base of [milk and whey protein isolate](https://www.trendhunter.com/trends/cookies-creamflavored) that's low on calories and fats, while also being a rich source of protein and fiber. The dairy products are currently made in four simple flavors, including Banana, Chocolate, Strawberry and Vanilla. The brand notes that "One serving of Koupe contains less sugar than a fresh apple, more protein than three egg whites and more dietary fibre than a serving of broccoli." At the World Dairy Innovation Awards 2016, Koupe was named the winner in the Best Ice Cream of Frozen Yogurt category, setting itself apart as an [innovative alternative ice cream producer](https://www.trendhunter.com/trends/natural-dairy-protein-ice-cream). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-rich Desserts:** The growing demand for healthier dessert options has created an opportunity for protein-rich alternatives like Koupe. - **Low-calorie Treats:** Consumers are increasingly seeking low-calorie desserts that still offer indulgent flavors, opening up a market for brands like Koupe. - **Functional Food Products:** The rise of functional foods has paved the way for innovative dairy products like Koupe that provide not only taste but also added health benefits. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the potential of protein-rich desserts to cater to health-conscious consumers. - **Dairy:** Dairy industry players can consider incorporating protein-rich products like Koupe to tap into the growing demand for nutritious dairy alternatives. - **Frozen Desserts:** The frozen desserts industry can benefit from disruptive innovations like Koupe that offer a healthy twist to traditional ice cream. ## Related on Trend Hunter - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Protein-Packed Ice Creams](https://www.trendhunter.com/trends/protein-pints.md) - [Decadent Protein Gelatos](https://www.trendhunter.com/trends/protein-gelato.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [Cottage Cheese Ice Cream Pints](https://www.trendhunter.com/trends/smearcase.md) - [Protein-Rich Refrigerated Desserts](https://www.trendhunter.com/trends/refrigerated-dessert.md) - [Kulfi-Flavored Protein Shakes](https://www.trendhunter.com/trends/fitfeast.md)