# Savory Potato-Based Waffles These New Potato Waffles Offer a Healthy Alternative to Hash Browns By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-hash-browns References: [preparedfoods](http://www.preparedfoods.com/articles/118620-new-potato-waffles) & [juliansrecipe](http://www.juliansrecipe.com/products.html) The Artisan bread and snack company Julian's Recipe recently debuted a product called Potato Waffles, which serves as a healthy alternative to hash browns. While waffles are traditionally considered a sweet breakfast food, the rising popularity of dishes such as [chicken and waffles](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles) has caused the crispy patties to take on a more savory flavor profile. The new Potato Waffles from Julian's Recipe are a savory version of the brand's popular [Belgian Waffles](https://www.trendhunter.com/trends/fruit-first-waffles). Like ordinary waffles, the patties feature a distinctive criss-cross pattern, but their potato base gives them a savory flavor. As a result, the waffles easily serve as a healthy alternative to hash browns. The waffles are also easier to prepare than hash browns, as all the consumer has to do is pop them in the toaster. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Waffles:** The rising popularity of dishes such as chicken and waffles has created a demand for more savory waffle options. - **Healthy Alternatives:** Consumers are increasingly seeking healthier alternatives to traditional breakfast foods like hash browns. - **Convenience in Food Preparation:** The ease of preparing waffles in a toaster offers a convenient and time-saving option for busy individuals. ### Industries Being Reshaped - **Food and Beverage:** Manufacturers can explore the production of savory waffle options and healthy breakfast alternatives to cater to changing consumer preferences. - **Frozen Foods:** The introduction of potato-based waffles opens up opportunities for innovation in the frozen food industry, catering to consumers looking for quick and convenient meal options. - **Appliance and Kitchenware:** Companies can develop specialized toaster designs or accessories to cater to the increasing demand for convenient food preparation methods like toasting waffles. ## Related on Trend Hunter - [Crispy Cheesy Waffles](https://www.trendhunter.com/trends/cheesy-waffle.md) - [Heat-and-Eat Potato Bakes](https://www.trendhunter.com/trends/three-bridges-potato-bakes.md) - [Homestyle Cassava Waffles](https://www.trendhunter.com/trends/rootsy.md) - [Savory Whole Grain Waffles](https://www.trendhunter.com/trends/new-whole-grain-waffles.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Vegan-Friendly Toaster Waffles](https://www.trendhunter.com/trends/frozen-vegan-toaster-waffles.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md)