# Zero-Alcohol Gin Alternatives 'Surendran & Bownes Edition Zero: Labdanum' is a Gin Alternative By Laura McQuarrie | Published 2017-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-gin References: [barmagazine](http://barmagazine.co.uk/new-spirit-surendran-bownes-edition-zero-labdanum-offers-flavours-of-gin-but-at-0-abv/) & [boroughwines](https://boroughwines.co.uk/) For [Borough Wines & Beers](https://www.trendhunter.com/trends/lost-borough-ice-cream), distiller Surendran & Bownes created 'Surendran & Bownes Edition Zero: Labdanum,' an [alternative to gin at 0% ABV](https://www.trendhunter.com/trends/empress-1908-00-indigo). The organic and vegan-friendly spirit alternative boasts the same flavors of gin, but without the alcoholic content. The London Dry-style gin alternative boasts notes of juniper, tonka beans, gentian and wormwood lend the [non-alcoholic spirit](https://www.trendhunter.com/trends/cygnet-infinity) a herbaceous flavor. To balance out some of the deeper, woodsy scents of spices like coriander seed, cinnamon, cardamom and clove, Edition Zero: Labdanum also features rose water, cranberry and orris root. To serve, it is recommended for three parts of a tonic to be mixed with one part of Edition Zero: Labdanum and garnished with star anise, or substituted in other tonic-style drinks. The exclusive spirit will only be available through Borough Wines & Beers in the new year, as part of the Distillers Development Programme, which supports the growth of small spirits businesses. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-alcohol Spirit Alternatives:** Creating more non-alcoholic spirits that emulate the flavors of alcoholic beverages presents an opportunity to tap into a growing market of health-conscious consumers. - **Organic and Vegan-friendly Alcoholic Alternatives:** Brands can attract consumers who prioritize organic and vegan-friendly products by creating alcoholic alternatives that cater to their preferences. - **Distiller Development Programs:** Supporting small spirits businesses through development programs can lead to the creation of unique and innovative products that cater to niche markets. ### Who This Affects Most - **Alcoholic Beverage Industry:** The alcoholic beverage industry can diversify its product offerings by creating more non-alcoholic options that cater to health-conscious consumers. - **Organic and Vegan-friendly Products Industry:** The organic and vegan-friendly products industry can collaborate with distillers to create alcoholic alternatives that cater to consumers' preferences. - **Small Business Development Programs:** Companies that provide support for small spirits businesses can tap into niche markets and create innovative products that appeal to health-conscious consumers. ## Related on Trend Hunter - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md)