# Fast Food Rice Boxes These Rice-Based Dishes Offer a Healthy Alternative to Fried Chicken By Katherine Pendrill | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-fried-chicken References: [brandeating](http://www.brandeating.com/2015/10/kfc-uks-new-rice-boxes-look-like-healthier-versions-of-famous-bowls.html) & [kfc](https://www.kfc.co.uk/our-food/for-one/rice-boxes/bbq-pulled-chicken-ricebox) [KFC](https://www.trendhunter.com/trends/kfc-korean-bbq-bowls) UK recently introduced a line of rice boxes that serve as a healthy alternative to fried chicken. Although KFC is famous for its delicious chicken dishes, the company has been making efforts to cater to more heath-conscious consumers. The latest menu option provides a healthier way to enjoy the brand's famous food. The new KFC Rice Boxes are a healthier take on the brand's 'Famous Bowls.' Instead of serving customers nothing by a helping of fried chicken, the Rice Boxes offer a choice between the [Zinger](https://www.trendhunter.com/trends/zinger-drip), Original Recipe and BBQ Pulled Chicken. The boxes also include bean salsa, lettuce and steamed Tex Mex rice. The dish is designed to provide a healthy alternative to fried chicken by giving customers healthy extras. The new menu offering is designed to appeal to health conscious consumer who still wants to indulge in fast food. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthy Fast Food:** There is an opportunity for other fast food chains to offer healthier alternatives to their traditional menu items, catering to health-conscious consumers. - **Rice-based Dishes:** The popularity of rice-based dishes as a healthy alternative to traditional fast food options presents an opportunity for restaurants to innovate and create unique menu items. - **Catering to Health-conscious Consumers:** There is an opportunity for brands in the fast food industry to focus on catering to health-conscious consumers by providing healthier menu options and ingredients. ### Industries Being Reshaped - **Fast Food Industry:** The fast food industry can embrace the trend of healthy fast food to attract health-conscious consumers and stay relevant in a changing market. - **Restaurant Industry:** Restaurants can capitalize on the demand for rice-based dishes by creating innovative and healthy menu options using rice as the main component. - **Food and Beverage Industry:** The food and beverage industry can invest in innovative ingredients and cooking techniques to develop healthy and flavorful alternatives to traditional fast food options. ## Related on Trend Hunter - [Korean Cuisine QSR Bowls](https://www.trendhunter.com/trends/kfc-korean-bbq-bowls.md) - [Chicken-Packed QSR Bowls](https://www.trendhunter.com/trends/kfc-5-bowls.md) - [Chef-Approved QSR Chicken Bowls](https://www.trendhunter.com/trends/the-kfc-5-bowls.md) - [Cajun-Seasoned QSR Bowls](https://www.trendhunter.com/trends/chicken-rice-bowls.md) - [Keto-Friendly Chicken Bowls](https://www.trendhunter.com/trends/keto-green-bowl.md) - [Lunch-Sized QSR Meal Deals](https://www.trendhunter.com/trends/kfc-lunch-box.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [Low-Cost QSR Meal Boxes](https://www.trendhunter.com/trends/20-fill-up-box.md) - [Chicken-Topped Porridge Bowls](https://www.trendhunter.com/trends/flossy-original-recipe-chicken-porridge.md)