# Rollable Cement Alternatives This Alternative to Cement is Twice as Strong and Easier to Transport By Alyson Wyers | Published 2016-02-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-cement References: [springwise](http://www.springwise.com/cement-alternative-cheaper-stronger-quicker-install/) & [cortexcomposites](http://cortexcomposites.com/) This sustainable alternative to cement is an [eco-friendly building material](https://www.trendhunter.com/trends/sustainable-flooring) that is cheaper, stronger and quicker to put down. Cortex Composites created a [cement alternative](https://www.trendhunter.com/trends/bangur-marble-cement) that comes in water-activated rollable sheets. This also addresses the hefty expense of running cement trucks, as this product is much easier to transport. The patented Cortex is composed of four layers, one of which is water soluble and keeps everything in place during the installation process. The other three layers are cement mix, a [3D matting framework](https://www.trendhunter.com/trends/darpa-1) and a water-proof membrane. This combination makes Cortex two times stronger than normal concrete. After it's been rolled out, water is added to the alternative to cement, turning it into a gel that sets everything. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Building Materials:** The development of rollable cement alternatives presents an opportunity for the sustainable building materials industry to disrupt traditional cement manufacturing. - **Eco-friendly Construction Solutions:** The creation of an eco-friendly alternative to cement in the form of water-activated rollable sheets introduces disruptive innovation opportunities for the construction industry to reduce environmental impact. - **Transportation Efficiency:** The use of rollable cement alternatives that are easier to transport offers a chance for the transportation industry to adopt more efficient and cost-effective solutions. ### Who This Affects Most - **Building Materials:** The development of rollable cement alternatives has the potential to disrupt the building materials industry by providing cheaper, stronger, and quicker-to-install solutions. - **Construction:** The introduction of water-activated rollable sheets as an alternative to cement presents disruptive innovation opportunities for the construction industry to improve construction speed and sustainability. - **Transportation:** The adoption of rollable cement alternatives that are easier to transport has the potential to disrupt traditional cement transportation methods and create more efficient logistics solutions. ## Related on Trend Hunter - [Shrimp Cell-Fused Cements](https://www.trendhunter.com/trends/shrimp-cell-fused-cement.md) - [Carbon-Negative Artificial Sand](https://www.trendhunter.com/trends/artificial-sand.md) - [Coastal Concrete Building Materials](https://www.trendhunter.com/trends/econcrete.md) - [Reusable Framework Systems](https://www.trendhunter.com/trends/unfold-form.md) - [Low-Carbon Biomaterial Bricks](https://www.trendhunter.com/trends/cob-brick.md) - [Plant-Based Steel Rebar Alternatives](https://www.trendhunter.com/trends/hemp-rebar.md) - [Potato-Based Ultra-Strong Bricks](https://www.trendhunter.com/trends/starcrete.md) - [Bio-Cement Oceanic Structures](https://www.trendhunter.com/trends/reef-rocket.md) - [Reimagined Structural Timber](https://www.trendhunter.com/trends/superwood.md)