# Mushroom-Based Meatless Bacon Atlast Food Co. Makes a Meatless Alternative to Bacon with Mycelium By Laura McQuarrie | Published 2020-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-bacon References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2020/03/11/Atlast-Food-Co-plans-small-scale-launch-of-best-in-class-meatless-bacon-from-mushroom-mycelium) & [atlastfood.co](https://www.atlastfood.co/) [Atlast Food Co.](https://www.trendhunter.com/trends/atlast) is set on introducing people to "the world’s first [plant-based bacon](https://www.trendhunter.com/trends/crumbled-bacon-toppings) that tastes like bacon" with its meatless alternative to bacon that's made from mushroom mycelium. By working with the nutrient-rich roots of mushrooms, Atlast Food Co. replicates the texture and mouthfeel of meat. Thanks to the way [mycelium grows](https://www.trendhunter.com/trends/plantbased-deli-meats), and a farming method called solid-state fermentation, the fibers resemble the muscle tissue that's commonly seen in whole cuts of meat. The protein-packed, nutritious bacon alternative is reliant on the network of fibers grown by mycelium, as well as a few other ingredients like plant-based fats and flavors. To perfect the product's taste, Atlast Food Co. is currently working with innovation consultancy Mattson before the product's planned launch later this year. Image Credit: Atlast Food Co. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** Disruptive innovation opportunity: Develop new plant-based meat alternatives using innovative ingredients like mushroom mycelium. - **Texture Replication Technology:** Disruptive innovation opportunity: Explore methods to replicate the texture and mouthfeel of meat using innovative technologies like solid-state fermentation. - **Collaborative Innovation Consultancy:** Disruptive innovation opportunity: Collaborate with innovation consultancies to perfect the taste and launch plant-based meat alternative products. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Food manufacturers can enter the market of plant-based meat alternatives using unique ingredients and innovative technologies. - **Agriculture and Farming:** Disruptive innovation opportunity: Explore new farming methods, such as mycelium cultivation, to produce innovative and sustainable ingredients for food production. - **Innovation Consultancy:** Disruptive innovation opportunity: Innovation consultancies can offer their expertise to help food companies develop and improve plant-based meat alternative products. ## Related on Trend Hunter - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Vertical Mycelium Farms](https://www.trendhunter.com/trends/airmycelium.md) - [Meatless Bacon Cubes](https://www.trendhunter.com/trends/meat-free-bacon.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Mycelium-Based Breakfast Patties](https://www.trendhunter.com/trends/meati-breakfast-patties.md) - [Whole Cut Alt Meats](https://www.trendhunter.com/trends/meati-launched.md) - [Mycelium-Based Meat Alternatives](https://www.trendhunter.com/trends/infinite-roots.md) - [Mycelium-Based Meatless Products](https://www.trendhunter.com/trends/meati-foods-animal-free-meat.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md)