# Fudgy Protein Bar Brownies This Chocolate Brownie Serves as a Tasty Alternative to a Protein Bar By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-to-a-protein-bar References: [trndmonitor](https://trndmonitor.com/snack-spotlight-yup-brands-chocolate-brownie/) & [yupbrands](https://yupbrands.com/shop/b-up-bars/bar-b-up-chocolate-brownie/) With a growing number of consumers looking for ways to pack more nutrients into their diet, Yup Brands has released a tasty alternative to a protein bar. Unlike the chalky and flavorless protein bars currently on the market, this [fudgy dessert](https://www.trendhunter.com/trends/smores-protein-brownies) offers a tasty way for consumers to up their protein intake. The B-Up Chocolate Brownie is a sweet dessert bar that is rich in fiber and protein. Made with a combination of Whey Protein Isolate and Milk Protein Isolate each brownie contains a whopping 20 grams of protein per serving. Despite the high protein content, the bar is still low in sodium, low in sugar and completely [gluten-free](https://www.trendhunter.com/trends/junkless-protein-bars). The nutrient-dense brownie offers consumers an alternative to a protein bar that not only tastes great, but also allows them to enjoy their favorite dessert without the guilt. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nutrient-dense Desserts:** Offering tasty dessert options with high protein content and low sugar can disrupt the traditional protein bar market. - **Gluten-free Products:** Providing gluten-free alternatives for popular snacks and desserts is a growing trend that can be capitalized on. - **Fiber and Protein Combination:** Developing products that combine fiber and protein can appeal to health conscious consumers who are looking for snacks that will keep them full longer. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has an opportunity to innovate with nutrient-dense snacks and gluten-free products. - **Health and Wellness:** Companies in the health and wellness industry can capitalize on the trend of protein-packed snacks and desserts with natural ingredients. - **Fitness:** The fitness industry can leverage the protein-packed brownie to attract and retain customers looking for convenient protein sources. ## Related on Trend Hunter - [Low-Carb Protein Brownies](https://www.trendhunter.com/trends/eat-me-guilt-free-protein-brownie.md) - [Nostalgic Protein Brownies](https://www.trendhunter.com/trends/pbj-protein-brownie.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md) - [High-Protein Candy Bar Brownies](https://www.trendhunter.com/trends/snickers-peanut-brownie-hi-protein-bar.md) - [Double Chocolate Protein Bars](https://www.trendhunter.com/trends/chocolate-protein-bar.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Indulgent Protein Blondies](https://www.trendhunter.com/trends/protein-blondie.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md)