# Apple-Based Sweeteners Liquid 'Bee Free Honee' is an Alternative Sweetener That's Plant-Based By Laura McQuarrie | Published 2015-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-sweetener References: [beefreehonee](http://beefreehonee.com/) While there are countless sweeteners available to consumers, many of these are artificial and unethically produced—this is exactly what makes 'Bee Free Honee' such a rare all-natural alternative sweetener. Although Bee Free Honee has a thick liquid consistency and golden color that's remarkably similar to honey, the formula is made instead with a base of apples. As well as coming in an original variety, the honey-inspired sweetener also comes [infused with flavors like chocolate](https://www.trendhunter.com/trends/flavored-honey1), mint and spicy pepper. By being prepared with [USDA](https://www.trendhunter.com/trends/organic-granolas) Certified Organic apples from Michigan, the product is a suitable for vegans who want to avoid consuming animal by-products like honey, or any health-conscious individual who is looking for a [plant-based sweetener](https://www.trendhunter.com/trends/soulsweet) that differs from what else is offered on the market. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **All-natural Sweeteners:** Opportunity for companies to develop alternative sweeteners that are made from natural ingredients. - **Plant-based Sweeteners:** Disruptive innovation opportunity for creating sweeteners derived from plant sources instead of artificial or animal-based ingredients. - **Flavored Sweeteners:** Potential for companies to offer sweeteners infused with different flavors to cater to diverse consumer preferences. ### Who This Affects Most - **Food & Beverage:** Opportunity for food and beverage companies to develop and market natural sweeteners as a healthier alternative to traditional options. - **Health & Wellness:** Disruptive innovation potential for the health and wellness industry to offer plant-based sweeteners that align with vegan and health-conscious lifestyles. - **Organic Agriculture:** Opportunity for organic agriculture companies to supply the necessary ingredients for producing all-natural sweeteners made from plants. ## Related on Trend Hunter - [Plant-Based Honey Alternatives](https://www.trendhunter.com/trends/plant-based-honey.md) - [Vegan Honey Yogurts](https://www.trendhunter.com/trends/cashewmilk-yogurt.md) - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Vegan-Friendly Private Label Honeys](https://www.trendhunter.com/trends/vegan-ohney.md) - [Bee-Free Honey Menus](https://www.trendhunter.com/trends/melibio.md) - [Bee-Free Hot Honey Sandwiches](https://www.trendhunter.com/trends/hot-honey-sando.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Washington-Grown Apple Cider](https://www.trendhunter.com/trends/apple-cider1.md) - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md)