# Tree Bark Wine Branding The 'Alternative Organic Wine' Label Concept is Naturally Wrapped By Vivian Lau | Published 2012-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-organic-wine References: [idealog.co.nz](http://www.idealog.co.nz/blog/2012/07/kiwi-designer-wins-acclaim-organic-wine-packaging) & [thedieline](http://www.thedieline.com/blog/2012/6/25/the-dieline-awards-2012-winners.html) The 'Alternative Organic Wine' packaging concept is created by Tony Ibbotson, who was inspired to fabricate a classy labelling system that didn't look cheap or second-rate. To reflect the premium nature of the [limited edition sauvignon blanc](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) the bottle holds, Ibbotson takes some of the most basic and natural elements of nature: real balsa bark, vine and loose leaves, but arranges them in a minimalistic and design-conscious configuration. The raw materials look like they were growing into the bottle, giving it a unique appearance but with an aesthetic twist. Instead of just using paper that was pumped out from a special type of wood or applying foreign material-fused ink, the design by The Creative Method takes the term '[natural packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka)' and harnesses it in its most literal form. The concept has won Best In Show at the recent Dieline Package Design awards. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Natural Packaging:** Utilizing natural elements in packaging design to create a unique and visually appealing product. - **Minimalistic Design:** Embracing simplicity and elegance in packaging design. - **Limited Edition Products:** Creating exclusivity and desirability through limited edition product offerings. ### Sectors Adopting This - **Wine and Spirits:** Exploring innovative packaging concepts for the wine and spirits industry. - **Packaging Design:** Embracing creative and unconventional approaches to packaging design. - **Sustainable Products:** Developing eco-friendly packaging solutions that utilize natural materials. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Eco-Friendly Wooden Wine Cases](https://www.trendhunter.com/trends/cheval-blanc.md)