# Earthy Alcohol Branding Alternative Organic Wine Packaging Gives the Vino a Natural Charm By Amelia Roblin | Published 2011-02-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-organic-wine-packaging References: [wine.thedieline](http://wine.thedieline.com/blog/2011/2/22/alternative-organic-wine.html) & [thecreativemethod](http://www.thecreativemethod.com/) One of the many pleasures involved with [drinking vino](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection) is that that it's born of such [natural ingredients](https://www.trendhunter.com/trends/sapling-spirits-vodka), and the Alternative Organic Wine packaging enhances this image with a crafty woodland aesthetic. The label on each bottle is made with the intricate look of etched wood, complete with hemp twine and a red wax seal on the back. Protected with a [leafy green satchel](https://www.trendhunter.com/trends/rewild-wines), this Alternative Organic Wine packaging has been designed by The Creative Method with the utmost attention to earthy aspects. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Organic Packaging:** Opportunity for the packaging industry to explore innovative designs that are both eco-friendly and visually appealing. - **Craft Aesthetics:** An opportunity for alcoholic beverage brands to incorporate artisanal visual elements to redefine their brand image. - **Natural-themed Branding:** Brands can leverage the increasing consumer demand for sustainable products by adopting a natural-themed look and feel. ### Who This Affects Most - **Alcoholic Beverages:** Brands can differentiate themselves in an increasingly competitive market by adopting eco-friendly packaging whilst maintaining the aesthetic appeal of their products. - **Packaging:** This trend presents an opportunity for environmentally conscious packaging material companies to showcase their innovative alternatives to conventional packaging materials. - **Design:** Creative designers can leverage natural themes to provide unique and earthy branding opportunities for companies willing to set their brands apart from the competition. ## Related on Trend Hunter - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md)