# Stylish Sporting Event Paraphernalia ECAL Design Students Create Alternative Olympic Souvenirs By Meghan Young | Published 2014-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-olympic-souvenirs References: [psfk](http://www.psfk.com/2014/01/alternative-olympic-souvenirs.html) & [olympic.org](http://www.olympic.org/museum/visit/tom-cafe-and-shop) Paraphernalia for the biggest international sporting event in the world can often be considered contrived and tacky, yet [industrial design students](https://www.trendhunter.com/trends/workform) from the École cantonale d'art de Lausanne ([ECAL](https://www.trendhunter.com/trends/stagespeaker)) have banded together to create alternative Olympic souvenirs anyone would want to get their hands on. Stylish and clever, they pay tribute to the games in a way that will delight and surprise people. These alternative Olympic souvenirs include matchsticks resembling various Olympic torches by Cyrille Verdon, a sparkler in the shape of the five Olympic rings by Clara Dalbéra and a pop-up book featuring athletes in motion by Paul Tubiana. In total, seven were created but only two were chosen to be manufactured and sold in the Olympic Museum gift shop, which is located in Lausanne, Switzerland. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Alternative Sporting Event Souvenirs:** Creating unique and unexpected souvenirs for sports enthusiasts can disrupt traditional gift shop offerings. - **Stylish Sporting Event Paraphernalia Design:** Finding new, stylish ways to design sporting event merchandise can create new revenue streams and attract a wider range of consumers. - **Local Artisan-made Sport Merchandise:** Partnering with local artists and artisans to produce sport merchandise with unique style and quality can be a way to disrupt mass-produced souvenir offerings. ### Who This Affects Most - **Sports Merchandise Retail:** Innovating ways to differentiate sport merchandise in the retail industry can create new revenue streams and can attract a wider range of consumers. - **Artisanal Manufacturing:** Partnering with local artists and artisans to produce merchandise with unique style and quality can disrupt mass-produced products in the manufacturing industry. - **Tourism:** Providing unique and unexpected souvenirs and experiences for tourists can create a competitive advantage and drive growth in the tourism industry. ## Related on Trend Hunter - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [Olympics-Themed Tech Accessories](https://www.trendhunter.com/trends/samsung-2024-summer-olympics.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Sports Medal-Protecting Opulent Trunks](https://www.trendhunter.com/trends/medals-trunks.md)