# Cocoa Nut Milks Drupe Food India Makes a Vegan, Lactose-Free Alternative Milk Drink By Laura McQuarrie | Published 2017-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-milk-drink References: [livekindly.co](https://www.livekindly.co/vegan-startup-company-launches-plant-milk-brand-for-lactose-intolerant-indians/) & [drupepower](http://www.drupepower.com/products.php?category=power_milk&milk_type=cocoa) To cater to a growing population of consumers in India who require lactose-free alternative milk drinks, Drupe Food India is creating a collection of vegan-friendly, lactose-free milk beverages. In addition to offering a 'Plain Power' option, Drupe also makes 'Cinnamon Power' and 'Cocoa Power' flavors, which are made with a simple, wholesome base of water, almonds and dates. The beverages feature no added sugar and are packed with vitamins and antioxidants. In addition to calling its products a "decadent substitute to milk," the brand also touts the easily digestible benefits of its beverages. Many people are now seeking out flavorful plant-based beverages as an alternative to milk from a cow, as these next-generation drinks have the potential to satisfy a range of consumers based on their health or dietary preferences. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milk:** As consumers seek healthier and sustainable substitutes to dairy milk, creating flavorful and healthy plant-based milk options has a disruptive potential in the industry. - **Functional Beverages:** The growing demand for functional beverages that offer health benefits while being flavorful and lactose-free presents an opportunity for disruption in the beverage industry. - **Wholesome, Nutritious Snacks:** Developing snack options that are not only flavorful but also wholesome and nutritious could help cater to growing consumer demands for healthier food options. ### Sectors Adopting This - **Plant-based Food Industry:** The rising demand for dairy-free alternatives underscores the need to invest in plant-based food processing and production to meet the growing demand. - **Beverage Industry:** Creating lactose-free and nutrient-rich beverage options presents an opportunity for industry players to create innovative and functional products. - **Healthy Snack Industry:** The growing demand for healthier snack options from consumers presents an opportunity for industry players to create new snack products that are both flavorful and nutritious. ## Related on Trend Hunter - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Luscious Plant Milks](https://www.trendhunter.com/trends/lilk.md) - [Customizable Oat Milks](https://www.trendhunter.com/trends/customizable-oat-milk.md) - [Allergen-Free Alt Milks](https://www.trendhunter.com/trends/sunflower-seed-milk.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Australian Oat Alt Milks](https://www.trendhunter.com/trends/country-delight-oat-beverage.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Functional Milk Alternatives](https://www.trendhunter.com/trends/strive-milk-alternatives.md)