# Alternative Meat Snacks Just Dig In! is a New Range of Plant-Based Nuggets, Kebabs & More in India By Laura McQuarrie | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-meat-snacks References: [greenqueen.hk](https://www.greenqueen.com.hk/novolutions-launches-just-dig-in-brand/) & [justdigin.in](https://justdigin.in/)  Indian food-tech start-up Novolutions is exploring [plant-based alternative meat snacks](https://www.trendhunter.com/trends/accro-products) in New Delhi with the launch of [Just Dig In!](https://www.trendhunter.com/trends/just-meat-chicken) From meatballs and nuggets to kebabs and spicy fingers, the brand delivers full-flavor products with the intention of making animal-free foods more accessible. Taste and texture were primary considerations for the brand and it speaks to young, early adopters who are hungry for change. Some of the tantalizing 100% plant-based products that can be found in the range include Oriental Meatballs and [Chilli Cheese Nuggets](https://www.trendhunter.com/trends/tater-cheezz-nuggets). Just Dig In! is looking to expand its distribution network outside of Delhi and introduce its Indian-Chinese fusion snack range to an even broader consumer base. As Just Dig In! founder Somesh Behera sees it, "We feel today’s niche is tomorrow’s mass." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** Creating tasty, plant-based alternatives to traditional meat snacks provides an opportunity for disruption in the snack industry. - **Alternative Meat Products:** Meeting the growing demand for meat-free snacks by innovating new alternatives to traditional meat products offers an opportunity for disruption within the food industry. - **Expansion of Distribution Network:** Expanding distribution networks for plant-based snack products provides an opportunity for disruption within the food and logistics industries. ### Sectors Adopting This - **Snack Industry:** Innovating and introducing plant-based snack alternatives provides an opportunity for disruption within the snack industry, potentially changing the snack industry's traditional meat-centric approach. - **Food Industry:** Developing alternative meat products for the snack category creates an opportunity for disruption by appealing to consumers who are interested in adapting their diets. - **Logistics Industry:** Expanding distribution networks for plant-based snack products offers an opportunity for disruption within the logistics industry, including optimizing supply chain and transportation processes for this new demand. ## Related on Trend Hunter - [Indian Plant-Based Meat Brands](https://www.trendhunter.com/trends/plantbased-meat-brand.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Indian Cuisine Products](https://www.trendhunter.com/trends/blue-tribe-products.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Meat-Free Frozen Appetizers](https://www.trendhunter.com/trends/plantbased-frozen-appetizers.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Frozen Meat-Free Indian Meals](https://www.trendhunter.com/trends/plantbased-indian-meals.md) - [Plant-Based Sous-Vide Bites](https://www.trendhunter.com/trends/sous-vide-bite.md)