# Alternative Maternity Clothes Butchbaby & Co Creates Androgynous Designs for Masculine Individuals By Meghan Young | Published 2015-03-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-maternity-clothes References: [fastcompany](http://www.fastcompany.com/3043702/most-creative-people/butchbaby-is-alternity-wear-for-those-who-prefer-androgynous-pregnancy) & [butchbaby.co](http://butchbaby.co/) Butchbaby & Co is a company specializing in alternative maternity clothes. Specifically addressing masculine tastes, it offers designs not only for 'butch' women, but also [transgender and queer individuals](https://www.trendhunter.com/trends/shapes-we-take). Dubbing the line 'alternity,' the brand shows not only the acceptance of more LGBT-friendly products, but the evolution of maternity outfits in general. Thanks to prominent pregnant celebrities, such designs have become much more stylish in general. Founded by Vanessa Newman, the alternative maternity clothes follows the clever motto, "Don't change just because your body does." Newman partnered with Columbia College student Michelle Janayea to create the designs. The Butchbaby [maternity collection](https://www.trendhunter.com/trends/bala-mama) will be comprised of 'work,' 'play' and 'rest' options to ensure all occasions are covered. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Alternative Maternity Clothes:** Disruptive Innovation Opportunity: Expanding the market for maternity clothes by catering to individuals with masculine, transgender, and queer identities. - **Lgbt-friendly Products:** Disruptive Innovation Opportunity: Creating more inclusive and diverse product offerings that cater to the LGBTQ+ community. - **Stylish Maternity Outfits:** Disruptive Innovation Opportunity: Capitalizing on the trend of fashionable maternity wear by providing stylish options for pregnant women. ### Who This Affects Most - **Fashion:** Disruptive Innovation Opportunity: Introducing alternative maternity wear in the fashion industry to meet the needs of a diverse customer base. - **Retail:** Disruptive Innovation Opportunity: Creating a niche market in the retail industry by offering alternative maternity clothing options. - **Design:** Disruptive Innovation Opportunity: Innovating in the design industry by developing androgynous designs for maternity clothes to cater to a wider audience. ## Related on Trend Hunter - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md)