# Stylish Scandinavian Detergents The Tangent Garment Care Line Boasts Minimalist Nordic Branding By Rebecca Byers | Published 2015-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-laundry-detergent References: [selectism](http://www.selectism.com/2015/03/23/laundry-care-tangent-gc/) & [shop.tangentgc](http://shop.tangentgc.com/products) Hailing from Sweden, the Tangent Garment Care line is a chic alternative laundry detergent for those looking for an eco-friendly option. The sleekly branded line channels a Scandinavian minimalist aesthetic and while the product is kinder to the environment, it is also said to lengthen the lives of one's clothing. The [fragrances contained in the Tangent line](https://www.trendhunter.com/trends/snifs-signature-spin) are also designed with subtlety and sophistication in mind, aiming to be a clear alternative to the [lavender-infused fabric softeners](https://www.trendhunter.com/trends/pure-heaven-scent-collection) many people have come to expect. The stylish alternative laundry detergent line is a great option for those looking to steer away from the harsh chemicals contained in grocery store detergents and for those who believe their clothes should have a beauty regimen as exotic as their owners. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Detergents:** The rise of environmentally conscious consumers presents an opportunity for innovative eco-friendly detergent brands to disrupt the market. - **Minimalist Branding:** Companies can capitalize on the appeal of minimalist Nordic branding to create disruptive innovations in various industries, including skincare, home cleaning products, and personal care. - **Scent Design:** Opportunities exist to disrupt the fragrance industry by introducing subtle and sophisticated scents as an alternative to traditional, heavily perfumed products. ### Industries Being Reshaped - **Detergent:** The detergent industry can be disrupted by innovative brands that prioritize eco-friendly ingredients and packaging while still delivering effective cleaning results. - **Skincare:** In the skincare industry, minimalist branding can be leveraged to create disruptive products that focus on natural and sustainable ingredients. - **Fragrance:** Companies can disrupt the fragrance industry by introducing new scent designs that offer a subtle and sophisticated alternative to traditional overpowering fragrances. ## Related on Trend Hunter - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Canadian Detergent Rebrands](https://www.trendhunter.com/trends/swash.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md)