# Storytelling Christmas Calendars This Alternative Christmas Calendar Counts Down Days with Stories By Laura McQuarrie | Published 2015-11-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-christmas-calendar References: [shortstoryadventcalendar](http://www.shortstoryadventcalendar.com/buy-the-calendar) & [shortstoryadventcalendar](http://www.shortstoryadventcalendar.com/buy-the-calendar/the-short-story-advent-calendar) While many classic advent calendars are associated with food, this alternative Christmas calendar will help to keep off the pounds and entertain at the same time. Rather than surprising people with gifts or [small chocolates](https://www.trendhunter.com/trends/purdys-advent-calendars), the Short Story Advent Calendar features a collection of 24 short stories to be enjoyed day by day until the arrival of Christmas. Each story is individually bound and comes in a slipcase that can be kept and displayed long after the holiday season is over. While chocolate is an easy crowd-pleasing treat to fill a holiday countdown calendar with, [niche advent calendars](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars) are being devloped by brands in the hopes of appealing to the specific tastes of adult bibliophiles, craft beer drinkers and [tea lovers](https://www.trendhunter.com/trends/piper-leafs-24-teas-of-advent-calendar). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Alternative Advent Calendars:** Niche advent calendars are becoming popular, giving businesses the opportunity to target specific customer interests and offer unique advent experiences. - **Storytelling Entertainment:** The rise of experiential storytelling calendars indicates a trend towards more immersive and interactive consumer experiences. - **Sustainable Holiday Products:** Products that can be kept after the holiday season, like the Short Story Advent Calendar's bound and displayed short stories, may become more desirable as consumers seek to reduce waste. ### Industries Being Reshaped - **Publishing:** Publishing companies can produce literary advent calendars or partner with existing advent calendar producers to add a unique twist to the holiday tradition. - **Beverage:** Beverage companies can create advent calendars featuring craft beer or other specialty drinks to appeal to adult customers. - **Retail:** Retailers can capitalize on the trend of alternative advent calendars by curating a unique selection of niche calendars, while also offering sustainability-focused options like reusable products. ## Related on Trend Hunter - [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar.md) - [Candle Advent Calendars](https://www.trendhunter.com/trends/candle-advent-calendar.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Charcuterie Advent Calendars](https://www.trendhunter.com/trends/charcuterie-advent-calendar.md) - [Spooky Advent Calendars](https://www.trendhunter.com/trends/storybook-advent-calendar.md) - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Mindful Advent Calendars](https://www.trendhunter.com/trends/playin-choc-advent-calendars.md) - [Brainteaser Advent Calendars](https://www.trendhunter.com/trends/project-genius-advent-calendar.md)