# Meaty Alternative Burgers Nestlé's Plant-Based "Bacon Cheeseburger" Features a "PB Triple Play" By Laura McQuarrie | Published 2019-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-burgers References: [prnewswire](https://www.prnewswire.com/news-releases/nestle-develops-pb-triple-play---a-fully-plant-based-bacon-cheeseburger-300934696.html) & [nestle](https://www.nestle.com/) Just a few years ago there were only a handful of alternative burgers on the market for vegetarians but now, consumers are spoiled for choice when it comes to the sheer number of plant-based burger patties on the market. [Nestlé](https://www.trendhunter.com/trends/nestl) is adding to the options available to people and is setting itself apart with what it calls a "no-compromise plant-based 'bacon cheeseburger.'" Thanks to the development of vegan-friendly alternatives to both cheese and bacon, Nestlé succeeded in creating a "[PB](https://www.trendhunter.com/trends/pbj-cookie) triple play" of ingredients to replicate a classic cheesy burger. PB triple play appeals to consumers who are looking to eat less meat and enjoy more plant-based meals. While Nestlé's plant-based burger patties are already available to food professionals, the vegan cheese and bacon alternatives are set to be introduced in 2020. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rise of Plant-based Burgers:** The increasing number of plant-based burger options is giving consumers more choices. - **Development of Vegan-friendly Alternatives:** The development of vegan cheese and bacon alternatives opens up new possibilities for creating plant-based meals. - **Consumer Shift Towards Plant-based Food:** Consumers who want to eat less meat are driving the demand for plant-based meal options. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can capitalize on the rise of plant-based burgers by developing innovative plant-based alternatives to traditional meat products. - **Alternative Protein:** The growth of plant-based burgers presents opportunities for the alternative protein industry to expand and offer more sustainable and environmentally-friendly options. - **Dairy Alternatives:** The demand for vegan cheese as a key ingredient in plant-based burgers creates opportunities for the dairy alternative industry to develop and market innovative products. ## Related on Trend Hunter - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Versatile Meat Alternatives](https://www.trendhunter.com/trends/better-balance-meat-alternatives.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md)