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# Seasonal Alternative Baking Mixes
Simple Mills' Limited-Edition Items Feature Almond Flour

By Laura McQuarrie | Published 2020-09-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alternative-baking-mixes
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4196-new-on-the-shelves) & [simplemills](https://www.simplemills.com/Shop/Product/Pumpkin-Pancake-Waffle-Mix.aspx)

Baking is a science, so working with gluten-free flour can sometimes be a challenge but Simple Mills is making it easier than ever with a pair of alternative baking mixes. The first-ever limited-edition seasonal items from Simple Mills are the Pumpkin Pancake & Waffle Mix and the Apple Cinnamon Muffin & Bread Mix, both of which are made with a base of almond flour. Additionally, these alternative baking mixes contain no more than nine simple ingredients, which promises to appeal to ingredient-conscious consumers.

The mixes are grain-free, plant-based, gluten-free, Non-GMO Project verified, free from artificial ingredients and naturally sweetened. To use the mixes made with whole food ingredients, home bakers only need to add a few fresh ingredients of their own.

Image Credit: Simple Mills

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 15% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Alternative Baking Mixes:** Opportunity to capitalize on the growing demand for seasonal and specialty baking mixes made with alternative ingredients like almond flour.
- **Ingredient-conscious Consumers:** Opportunity to cater to the growing market of consumers who prefer simple, clean, and natural ingredients in their baking mixes.
- **Gluten-free and Grain-free Baking:** Opportunity to tap into the increasing popularity of gluten-free and grain-free baking options for individuals with dietary restrictions or preferences.

### Sectors Adopting This

- **Food and Beverage:** Food companies can innovate and develop more limited-edition baking mixes made with alternative flours to meet the demand of health-conscious consumers.
- **Natural and Organic Products:** Opportunity for natural and organic product companies to create baking mixes that are free from artificial ingredients and made with whole food ingredients.
- **Health and Wellness:** Companies in the health and wellness industry can offer gluten-free and grain-free baking mixes as part of a healthy lifestyle and dietary choices.

## Related on Trend Hunter

- [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md)
- [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md)
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- [Easy Autumnal Baking Products](https://www.trendhunter.com/trends/seasonal-baking-products.md)
- [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md)
